Tag: Michael Bay

Total Results: 11

Amobee, InMobi deal addresses brand reach via mobile

Published: May 12, 2011

Mobile advertising firm Amobee has entered into a three-year, multimillion-dollar contract that will give its portfolio of brand access to InMobi’s far-reaching mobile ad network.

European publishers partner with Amobee for mobile ad marketplace

Published: August 5, 2010

Bertelsmann’s Gruner + Jahr Electronic Media Sales is the latest European publisher to join mobile advertising company Amobee Media Systems' premium mobile ad marketplace.

Direct marketers must embrace mobile marketing: panelist

Published: March 5, 2010

NEW YORK - As more consumers use their smartphones for communication, social networking and shopping, companies must optimize their Web site for mobile.

How will the Yahoo-Microsoft search alliance affect mobile?

Published: February 19, 2010

Microsoft and Yahoo have received clearance for their search agreement without restrictions from both the U.S. Department of Justice and the European Commission.

What would Apple-Microsoft deal mean for mobile search?

Published: January 21, 2010

Apple’s discussions with Microsoft to potentially make Bing the default search engine on the iPhone is another sign that the Apple-Google rivalry is heating up, as is mobile search advertising.

Transformers: Revenge of the Fallen rolls out mobile ad campaign

Published: June 24, 2009

Dreamworks Pictures and Paramount Pictures have launched a mobile advertising campaign to promote their film "Transformers: Revenge of the Fallen," which hits U.S. theaters today.

Better metrics needed to drive big mobile spends: CTIA panel

Published: April 1, 2009

LAS VEGAS - The lack of solid metrics and key performance indicators is to blame for lackluster brand investment in the mobile medium.

Mobile improves effectiveness of cross-media advertising: ThinkMobile panel

Published: March 19, 2009

NEW YORK - Adding mobile to the marketing mix improves the effectiveness of cross-media ad campaigns, according to a panel at MediaBistro's ThinkMobile Conference & Expo.

Integrate mobile campaigns with traditional media: Yahoo exec

Published: October 22, 2008

BOSTON -- Although there are barriers to mobile advertising such as the fragmented landscape, the small screen will not hinder the channel, according to a Yahoo executive at Mobile Internet World.

Mobile video ads should not be direct response

Published: August 14, 2008

Mobile video advertising has lower reach than other platforms such as mobile Web and messaging, but the video experience is still powerful, reaching millions of people in the United States alone.