Tag: Michael Becker

Total Results: 32

Marketers need to be updated on mobile privacy, legal issues: panelists

Published: November 21, 2011

LOS ANGELES – Mobile is changing everything, but with the constant privacy concerns and legal issues, brands and marketers need to outline their strategy to find the best way to target consumers, according to panelists at the Mobile Marketing Forum.

Why mobile marketers think Steve Jobs is irreplaceable

Published: October 7, 2011

Steve Jobs' death is reverberating throughout the mobile industry as executives consider his tremendous impact on the genesis of mobile marketing and whether there is anyone to carry on the torch.

Ambitious agenda set for next month’s Mobile Marketing Forum

Published: May 20, 2011

Since last year’s triumphal run, expectations are higher now for the Mobile Marketing Association’s flagship show in New York. The emphasis seems to be on more: more brands, more attendees, more insights.

What will generate buzz at CTIA Wireless 2011 in Orlando?

Published: March 18, 2011

With the wireless world set to descend on Orlando, FL, for the CTIA Wireless 2011 conference, here is a look at the expectations of attendees, exhibitors, panelists and keynote speakers for which mobile marketing topics will create the most buzz at the show.

MMA North America chief talks to Millennial Media’s McKelvey about Mobile World Congress

Published: February 25, 2011

Millennial Media's Mack McKelvey sits down with the Mobile Marketing Association's Michael Becker to talk shop about last week's Mobile World Congress.

What to expect from the MMA's Mobile Marketing Forum in Los Angeles

Published: November 12, 2010

Proving that mobile is poised to become the first screen is undoubtedly the goal of the Mobile Marketing Association’s Mobile Marketing Forum in Los Angeles' Beverly Hilton Hotel Nov. 16-17.

GMC mobile ad campaign increases purchase intent 22pc: Starcom exec

Published: November 5, 2010

NEW YORK – Executives from General Motors Co.’s agency Starcom, Microsoft Advertising, Steve Madden and Mogreet demonstrated how mobile helps them achieve marketing objectives during a panel at ad:tech.

Maurices mobile social campaign generates seven-digit sales in first 4 months

Published: November 5, 2010

NEW YORK – A MS&L executive at ad:tech revealed that a campaign blending social media, SMS and mobile coupons has generated more than $1 million in sales for women’s fashion brand retailer maurices.

Mobile Web audience not big enough to woo advertisers: CTIA panelist

Published: October 7, 2010

SAN FRANCISCO - Rich media and geotargeting are changing the way that some brands and agencies look at the mobile advertising space, but there are still those that are hesitant to try it, according to panelists at CTIA.

Nokia slams critics with redefined mobile strategy

Published: September 15, 2010

At Nokia World in London the handset manufacturer shared its vision and strategy as it unveiled a new line of smartphones and new initiatives to help Ovi developers monetize their applications.