Tag: Michael Boland

Total Results: 14

Mobile to outpace desktop local search by 2015: study

Published: April 20, 2012

With consumers using their handsets as the main way to look up information while on the go, mobile local search is expected to exceed desktop search for local information in the next three years, according to a new forecast from BIA/Kelsey.

Are Barnes & Noble, RIM wasting their time in the tablet space?

Published: February 22, 2012

With Apple's iPad and several Android-powered tablets picking up steam, is there a point for RIM and Barnes & Noble – both of which failed with their initial tablet strategies – to take another stab at gaining market share in the tablet space?

Facebook must monetize mobile or risk shrinking revenues

Published: February 3, 2012

While Facebook sees mobile as critical to its future growth, the growing number of people accessing the social network via mobile devices could negatively impact its advertising revenue unless it is able to begin monetizing its mobile usage.

Facebook acquires Gowalla team to boost location-based services

Published: December 6, 2011

Facebook is acquiring the team behind social networking service Gowalla as it continues to build out its location-based services.

Google+ needs to do well in mobile to succeed in social space

Published: June 30, 2011

Mobile will play a key role in how well Google+, the company’s new social networking service, will be able to attract users and put a dent in Facebook’s dominance

Local mobile advertising to approach $1B in 2012 as marketers adapt to smartphones

Published: June 24, 2011

The spend on local mobile advertising will approach $1 billion by the end of 2012 as campaign objectives evolve to meet the location-targeting abilities of smartphones, per a study by BIA/Kelsey.

Mobile geo-social marketing allows for action-oriented, cost-per-acquisition metrics

Published: April 20, 2011

With growing excitement around the potential of geo-location, geo-social media and location-based services, large brands and local businesses alike have an opportunity to tap into the phenomenon to boost customer loyalty and sales.

Are Amazon’s spunky mobile plans meant to unseat Apple?

Published: March 31, 2011

Amazon’s debut of the Appstore for Android and Cloud Drive were the first major plays in the online retail giant’s game plan to become the biggest merchant of mobile content in the world.

BIA/Kelsey forecasts US mobile advertising to reach $2.9B in 2014

Published: December 2, 2010

Mobile advertising revenues in the United States will grow from $491 million in 2009 to $2.9 billion in 2014, according to BIA/Kelsey's U.S. Mobile Ad Revenue Forecast.

What should marketers expect at ad:tech San Francisco?

Published: April 15, 2010

With ad:tech San Francisco 2010 set to kick off next week, panelists, speakers and organizers weigh in on what to expect at the conference and what topics will generate buzz.