Tag: Michael Chang

Total Results: 13

Mobile ad companies ramp up platforms to compete with Google, Apple iAd

Published: June 4, 2010

Mobile companies from mobile marketing specialists to mobile ad networks are enhancing their offerings in a bid to compete with giants Google and Apple.

Greystripe enables flash ads on iPhone, iPad

Published: March 31, 2010

Greystripe will let advertisers deliver Flash creatives on the iPhone and iPad via its much-anticipated iFlash ad units, which launch in May.

Apple's iPhone gave birth to current mobile ad landscape: Industry execs

Published: September 14, 2009

Saying that Apple's iPhone has had a tremendous impact on the mobile marketing and advertising industry is an understatement, according to industry executives.

AdMob-AdWhirl deal may hurt mobile publishers: Greystripe

Published: September 1, 2009

Greystripe, a mobile ad network primarily made up of iPhone games, believes that AdMob’s recent acquisition of mobile ad network aggregator AdWhirl is a conflict of interest that may hurt publishers.

Unilever’s Axe targets males with branded mobile experience

Published: July 29, 2009

Unilever's Axe brand is launching the Pogo Xtreme iPhone game in a play to stay relevant and appealing to its male target demographic.

iPhone apps average 20 uses, 9.6 minutes per play: Greystripe

Published: May 4, 2009

On average, iPhone applications are accessed approximately 20 times over their lifecycle before consumers stop using the app, according to Greystripe.

Jeep claims brand-awareness lift from mobile games ad campaign

Published: December 18, 2008

A Jeep mobile advertising campaign deployed on a mobile gaming network is claimed to have increased brand awareness for the Chrysler-owned SUV brand from 9.7 percent to 20.5 percent.

Greystripe launches Flash ads on iPhone games

Published: December 5, 2008

Greystripe is offering advertisers the ability to target the iPhone audience through rich media ads.

Apple iPhone changes mobile gamer demographic: Greystripe

Published: October 20, 2008

In mobile games and in all advertising platforms, metrics are the key to success as advertisers need access to key advertising and engagement data.

Greystripe debuts new mobile gaming platform

Published: June 27, 2008

Greystripe, a mobile in-game advertising specialist, has launched a mobile engagement ad-supported gaming platform.