Tag: Michael Collins

Total Results: 5

Demand-side platform will lead to increase in mobile ad spend: Joule CEO: Published: September 8, 2010; WPP Group�s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.
Mobile CEOs explore five pillars of advertising success: Mobile Ad Summit: Published: September 23, 2009; NEW YORK � The big guys upstairs focused on everything from SMS to the iPhone during a panel at the Mobile Ad Summit.
Kmart media placement with carrier targeting proves effective: IAB panel: Published: July 14, 2009; NEW YORK -- A national campaign to promote the Prot�g� line of basketball shoes, sold exclusively at Kmart stores, incorporated a mobile call to action and generated a 1.5 percent click-through rate.
Virgin Atlantic runs Love From Above mobile campaign: Published: January 19, 2009; Virgin Atlantic Airways Ltd. launched a WAP site and ran a mobile marketing campaign to promote its transatlantic offering between New York and London.
Measurability to drive mobile marketing: CTIA panelists: Published: September 11, 2008; SAN FRANCISCO - A lack of consistency among mobile marketing metrics is slimming down the growth of the industry from the current experimental phase to mass consumption.