Tag: Michael Foschetti
Total Results: 11
Displaying: 1 - 10- IPhone hacks to affect mobile marketing?
- Published: August 4, 2009
- At the Black Hat conference in Las Vegas, researchers Charlie Miller and Colin Mulliner presented a security threat to the iPhone that could potentially affect consumers' outlook on mobile marketing.
- How secure is Twitter?
- Published: July 22, 2009
- Should frequent Twitter users be concerned about the level of security the site offers, since mobile and PC data encryption seems to be non-existent at board level?
- Add mobile component to catalogs, DRTV, ecommerce: panel
- Published: July 10, 2009
- NEW YORK - Mobile's biggest advantage is that it gives legs to other channels such as catalog, retail store, direct response television and ecommerce, according to a panel at Mobile Commerce Spotlight.
- Nation’s No. 2 mall owner turns to SMS for retail traffic
- Published: June 18, 2009
- General Growth Properties, the nation's No. 2 mall owner, has introduced what it claims is the nation's first national mall-based mobile advertising network.
- How has mobile been successful in dodging budgetary cuts?
- Published: June 5, 2009
- By Michael Foschetti
The U.S. economy is waist-deep in the worst recession I will ever experience in my life. And yet mobile marketing has managed to maintain its foothold in the marketplace -- and grow.
- Mobile can solve brands’ marketing challenges: Mobile Marketer/DMA event
- Published: April 29, 2009
- NEW YORK - While mobile is not as complicated as commonly assumed, it does require special skill sets and understanding of the wireless carrier environment and the permission process.
- How financial services firms can use mobile beyond servicing
- Published: April 17, 2009
- By Michael Foschetti
Nine out of the top 10 U.S. banks offer mobile banking services or are getting there, leading to account access for all mobile customers. But what other opportunities exist?
- SMS is most direct way to connect with target audience
- Published: October 22, 2008
- By Michael Foschetti
There are nearly 3 billion handsets worldwide, compared to 1.5 billion TVs and 1.1 billion PCs, clearly demonstrating that mobile is a much more efficient means of reaching a global audience.
- BlackBerry vs. iPhone: A rivalry to benefit all
- Published: July 31, 2008
- By Michael Foschetti
Smartphones such as BlackBerrys and iPhones are quickly becoming standard operating procedure for many Fortune 1000 companies and their employees.
- Client education, mobile integration is focus for Mobisix
- Published: March 11, 2008
- The mobile agency that handles work for Coca-Cola Co. and Wachovia will spend a large chunk of this year evangelizing mobile marketing.
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