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Tag: Michael Morgan

Total Results: 31

   Displaying: 1 - 10

Is Apple’s push into lower prices working?
Published: October 29, 2013
While Apple is selling more iPhones, the average selling price is on the decline, raising the question of how well its strategy to extend reach into lower-priced segments is working.
Apple reduces 5C orders, hinting at renewed premium push
Published: October 18, 2013
Reuters recently reported that Apple is cutting production orders for the iPhone 5C, while increasing production of the 5S, suggesting a renewed focus on its premium positioning.

Virtual assistants advance: Are consumers ready for more invasive experiences?
Published: October 8, 2013
The mobile device as a virtual assistant is not a new idea, but players such as Google and Foursquare have new features intended to make the services more useful and contextually relevant. Opportunities exist for marketers as long as consumer do not perceive the new generation of virtual assistants as too invasive.
Samsung sharpens focus on image-conscious audience with curved screen
Published: October 1, 2013
Samsung’s expected launch of a curved screen later this month could open up new ways for marketers to reach users, and it is also another example of how Samsung is trying to gain an edge over the competition by being first with new innovations.
Moto X’s big budget alone will not guarantee success – just ask Nokia
Published: July 12, 2013
In a sign of its big aspirations for the Moto X, Google is putting up to $500 million in marketing spend behind the new Motorola smartphone. But is it enough to break through the marketing muscle of Apple and Samsung?

Is Google’s enthusiasm for mobile hardware waning?
Published: May 22, 2013
With Google not introducing any hardware at its annual conference last week, this raises the question of what role hardware can or should play for the company going forward.

Has the fire gone out under Apple’s mobile sales?
Published: April 24, 2013
While iPhone sales continued to increase during Apple's recent fiscal second quarter, the growth rate has slowed compared to 2012 as industry watchers wonder whether the company has forfeited its role as a fount of innovation.
Amazon vs. Facebook: Which has the stronger smartphone use case?
Published: April 1, 2013
The rumors mills are in overdrive, with industry watchers predicting that Amazon and Facebook are both planning to develop smartphones. The use case for a Facebook device is the most questionable, while Amazon’s biggest hurdle with such a strategy is likely to be getting the device on retail shelves.

BlackBerry's biggest challenge is building a brand that resonates
Published: March 26, 2013
One of the biggest challenges that BlackBerry faces with its new BlackBerry 10 devices is building a brand that resonates with consumers and enterprises at a time when both Apple and Samsung have already won the hearts and wallets of users.

Apple bets augmented reality will drive next wave of mobile growth
Published: March 20, 2013
Apple has been awarded a new patent related to an augmented reality system, making it the latest handset manufacturer to place a bet that the technology will play a key role in next generation mobile experiences.

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