Tag: Michael Nevins
Total Results: 3
- Relevance is key to mobile advertising: ThinkMobile panelist
- Published: March 19, 2009
- NEW YORK - What are the elements of an effective mobile campaign? What should brands be doing to expand their reach into the mobile channel?
- Outrider agency launches mobile search practice group
- Published: July 28, 2008
- Outrider, a search agency within WPP Group's GroupM Search, introduced a mobile search practice group for the adoption, strategy, development and execution of mobile search marketing.
- Media services giant GroupM hires first mobile chief for North America
- Published: April 17, 2008
- Advertising agency conglomerate WPP Group plc's GroupM media management arm has tapped former Crisp Wireless executive Michael Nevins to head mobile operations for North America.
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