Tag: Michael Schade

Total Results: 6

Bing drives app downloads via mobile gaming sponsorships: Published: December 22, 2010; Microsoft�s Bing is sponsoring the free lite version of the Snowboard Hero mobile game to raise awareness of its own mobile applications and drive downloads.
Mazda drives sales of MX-5 roadster with branded mobile game: Published: June 25, 2010; Mazda is using a branded mobile game to achieve both emotional engagement and high involvement from consumers with the MX-5 car model.
Alpine sponsors Rally Master Pro iPhone racing game: Published: November 4, 2009; Alpine Electronics Inc. is the launch sponsor of the Rally Master Pro racing game for Apple�s iPhone and iPod touch.
Volkswagen engages consumers with mobile app: Published: September 15, 2009; In conjunction with Volkswagen�s announcement of the new Scirocco R sedan, the German automaker has launched the Scirocco R 24H Challenge for the iPhone and iPod touch.
Volkswagen Polo app breaks download records: Published: March 18, 2009; The iPhone racing game "Volkswagen Polo Challenge" chalked up more than 820,000 downloads and now tops the application download charts throughout Europe.
Volkswagen encourages new Polo virtual test drive on iPhone: Published: March 9, 2009; Volkswagen is using the mobile channel to drive sales of its new Polo car model which premiered at the Geneva Motor Show on March 3.