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Tag: Michael Weaver

Total Results: 5

Wynn Las Vegas taps mobile for geo-targeted ads in taxis
Published: March 21, 2012
Luxury hotel and casino Wynn Las Vegas is driving awareness via a mobile advertising campaign in taxis that serves geo-targeted content about popular destinations around town.

BlogTalkRadio makes leap into mobile
Published: May 22, 2009
BlogTalkRadio has hired Michael Weaver, former director at Microsoft and vice president of Crisp Wireless, to expand the company's mobile initiatives.
Upfront tips on placing content and ads on mobile Web
Published: August 19, 2008
By Michael Weaver

As awareness of the mobile Internet grows amongst consumers, publishers and brands are considering putting pure content and advertising content into mobile formats.

FTC shouldn't shoot the messenger
Published: June 3, 2008
By Michael Weaver

I believe there is such an obvious case for marketing in mobile which will benefit all parties that any brouhaha makes little sense.

Quality counts in mobile
Published: May 1, 2008
By Michael Weaver

More than 32 million subscribers go online from their phone monthly. Consumers are looking for information that is not only fast and relevant, but also technically reliable and easy to navigate.

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