Tag: Mickey Alam Khan

Total Results: 13

Where are the legal minefields in mobile marketing?

Published: March 8, 2010

NEW YORK � Where are the legal minefields in mobile marketing, even as more marketers include the medium in their multichannel mix? An expert panel of lawyers offers the roadmap.

Commerce and retail has huge play in mobile advertising: Panelist

Published: March 4, 2010

SAN FRANCISCO - As smartphones and affordable data plans become commonplace, consumers are looking to mobile devices for their shopping needs, according to two rival executives at mobile ad networks.

HP exec: brands� mobile spend will be up in 2010

Published: December 3, 2009

After a difficult 2009, brands will increase their mobile spend in 2010, according to a Hewlett-Packard executive.

Mobile marketing no longer a year away: ad:tech panel

Published: November 5, 2009

NEW YORK � Panelists at ad:tech�s Mobile Mix session made a case for mobile marketing by letting audience members know that it isn�t as hard as everyone thinks.

Mobile to play prominent role at Shop.org annual summit 09

Published: September 21, 2009

This year�s Shop.org annual summit places a greater focus on mobile than ever before since retailers are increasingly turning to the channel for an intimate connection with customers.

Mobile Marketer summer cocktail party pics

Published: August 4, 2009

Mobile Marketer invited industry players to its office for cocktails on July 30. Here are the pictures from the event.

Sears, Days Inn offer do's and don'ts of mobile commerce

Published: July 13, 2009

NEW YORK - Sears would have gone with a different product mix when it first launched it mobile site. And Days Inn would not have launched its mobile campaign before the mobile site was up.

Brands increasing mobile spend despite economy: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Mobile marketing is no longer a year away -- it's here and now and being practiced by Fortune 500 companies as well as midsize businesses looking to reach consumers on the go.

SMS search service ChaCha expands operations

Published: February 23, 2009

ChaCha, an SMS mobile search service, is expanding its national operations with the launch of a New York office.

Smartphone uptake catalyst for mobile TV adoption: GoTV CEO

Published: February 23, 2009

Mobile media network GoTV Networks is making premium mobile entertainment channels available on the T-Mobile G1 handset, powered by Google's Android platform. What else is it upto this year?