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Tag: Microsoft


Total Results: 301

   Displaying: 1 - 10

Mobile Minutes: Skype Qik app; Iliad drops T-Mobile bid; Publicis buys Matomy Media stake; Google Pigeon
Published: October 15, 2014
Today in mobile marketing - Microsoft launches Skype Qik for video clip conversations; Iliad shares leap after failure to win US mobile prize; Publicis to buy stake in digital-advertising technology company Matomy Media; Google lets a search pigeon out of the coop and it lands nearby.
Mobile Minutes: Yahoo seeks Snapchat; Samsung faces low quarter; New Microsoft app; Facebook acquires WhatsApp
Published: October 7, 2014
Today in mobile marketing - Yahoo nears investment in Snapchat; Samsung poised for ‘ugly’ quarter as iPhones get bigger; Meet Sway, Microsoft's first new Office app in a decade; Facebook's WhatsApp acquisition now has price tag of $22 billion.
Mobile Minutes: MSN revamps; Kabam CEO Q&A; iWatch design; DiGiorno mea culpa
Published: September 11, 2014
Today in mobile marketing - Microsoft revamps MSN for a mobile-first world; Q&A: Kabam CEO on mobile game partnership with Alibaba; What top designers think of Apple's new smartwatch; A lesson in crisis communications, courtesy of DiGiorno.
NFL will leverage mobile, wearables to enhance content
Published: July 14, 2014
The National Football League sees tremendous potential in the use of mobile to deliver content to its data-hungry fans, but it still faces some hurdles as it seeks to optimize its efforts in that area.
Integrated cross-platform ads are not driving reach, ROI: Nielsen
Published: May 30, 2014
Integrated cross-platform advertising frequently does not result in a higher return on investment or greater reach than independently run campaigns, according to new data from Nielsen.

Distinct multi-screen behaviors emerge, opening up new marketing opportunities: report
Published: May 22, 2014
While marketers increasingly recognize the need for multichannel marketing as multi-screen content consumption grows, many fail to grasp the different needs driving distinct cross-device behaviors.

Microsoft mobile ad campaign boosts brand awareness 93pc
Published: May 7, 2014
A Microsoft campaign last year that leveraged swiping and typed-in keywords highlights the need for marketers to develop more interactive campaigns to build up brand awareness and recognition.

Mobile Minutes: Amazon, Google WiFi, AT&T, Microsoft
Published: April 28, 2014
Today in mobile marketing - Amazon, in threat to UPS, tries its own deliveries; Google may bestow Wi-Fi in its Google Fiber cities; AT&T eyes high-speed Internet in 100 cities; Cloud strength helps Microsoft earnings top Street.
Mobile Minutes: Microsoft, Twitter and Billboard, Internet of Things, Android, Amazon
Published: March 28, 2014
Today in mobile marketing - Microsoft CEO unveils office for iPad in mobile-app push; Billboard and Twitter partner to create 'Billboard Twitter Real-Time Charts'; Consortium wants standards for ‘Internet of Things'; Data point: Android is on pace to take over the world by 2015; Amazon plans free streaming media service.
Condé Nast's Brides invests in mobile to expand footprint for Live Wedding
Published: February 28, 2014
Condé Nast-owned Brides magazine’s second Live Wedding promotion is throwing mobile into the mix as a way to reach more consumers, but it is make a surprising choice by leveraging the seemingly-disappearing Microsoft Tag.