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Tag: Microsoft

Total Results: 330

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Best Buy, Microsoft drive 2.3pc coupon redemption rate with shared media ads
Published: August 22, 2016
In a campaign this summer, Best Buy employees were encouraged to create videos showcasing Microsoft Office 2016, upload them to have branding and a call-to-action automatically added and then share the content with friends, resulting in 3.9 percent of recipients clicking to download a coupon.
Mobile Minutes: Apple rehires Evan Doll; Microsoft buys Beam; Facebook humanizes algorithm; Under Armour’s new CMO
Published: August 13, 2016
Today in mobile marketing – Apple rehires Flipboard co-founder for health software role; Microsoft acquires livestreaming service Beam; Facebook enlists humans to decide what’s informative in your news feed; Under Armour names Amazon's Andy Donkin CMO.
Mobile Minutes: Walgreens axes Drugstore.com; Microsoft culls phone business; Baidu’s plunge; Groupon eyes growth
Published: August 1, 2016
Today in mobile marketing – Walgreens to shut down Drugstore.com, focus on own Web site; Microsoft to cut 2,850 more jobs in exit from phone business; Baidu suffers record plunge in profit; Groupon CEO wants to 'double down' on local.
M&As in mobile application subsector rise 18pc this year: report
Published: July 18, 2016
The number of mergers and acquisitions within the application sector of the online and mobile space increased by 18 percent in the first half of 2016 and this area is expected to continue gaining steam, according to a new report from Berkery Noyes.
Mobile Minutes: Microsoft buys Wand Labs; Snapchat’s tech magazine; Britain’s digital scene; IPhone’s patent problem
Published: June 20, 2016
Today in mobile marketing – Microsoft boosts its chatbot future by acquiring Wand Labs; Snapchat readies Real Life, an online tech magazine; Why leaving EU would be disastrous for UK digital scene; Apple iPhones found to have violated Chinese rival’s patent.
Microsoft's LinkedIn acquisition underscores potential in enterprise social media
Published: June 14, 2016
Microsoft has purchased LinkedIn, which is experiencing strong mobile growth following an application revamp, underscoring the software company's aspirations to be a big player in enterprise social networking even as the future growth of such digital hubs remains uncertain.
Microsoft tries to mitigate pitfalls of user-generated content
Published: May 27, 2016
Microsoft and Best Buy are partnering for a campaign to spread promotion of the benefits of Microsoft Office through a user-generated campaign that tries to maintain control and prevent rogue content from being distributed.
Mobile M&As increase 35pc on wave of branded content interest: report
Published: April 20, 2016
The number of mobile-related merger and acquisition deals rose 35 percent during the first quarter of 2016 as businesses looked to beef up capabilities related to mobile distribution of branded content, analytics and machine learning, according to a new report from Berkery Noyes.
Mobile Minutes: Music industry frets; Milk VR app; Microsoft’s mobile aspirations; Airbnb’s legal threats
Published: April 13, 2016
Today in mobile marketing – Music industry frets over YouTube despite streaming revenue boost; Samsung releases Milk VR app on Google Play, makes Gear VR headset optional; How Microsoft could become a mobile player without a broadly adopted smartphone operating system; Airbnb hires general counsel as it faces growing legal threats globally.
Mobile Minutes: Amazon payments; Apparel ecommerce; Toyota, Microsoft partnership; New Kindle
Published: April 5, 2016
Today in mobile marketing – Amazon expands payments to take on PayPal; Clothing led ecommerce spending for the first time in 2015; Toyota expands Microsoft partnership in connected vehicle services; Jeff Bezos: New Kindle in the works.
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