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Tag: Microsoft


Total Results: 304

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Microsoft's cross-platform wearable, fitness strategy attracts Starbucks
Published: October 31, 2014
Microsoft is aiming to differentiate its cloud-based Microsoft Health service and wearable Band in highly competitive sectors by supporting all mobile device platforms, helping it attract big brands such as Starbucks to sign on.
Mobile Minutes: Pandora’s growth slows; free data; Microsoft tops estimates; Adobe
Published: October 27, 2014
Today in mobile marketing - Pandora falls as listener growth slows in third quarter; Will free data become the next free shipping?; Microsoft sales tops estimates as Nadella revamp advances; The future of Adobe’s app interaction looks pretty awesome.
Mobile Minutes: Microsoft plans wearable; Note 4 is future; Google mobile ads flounder; Twitter markets to developers
Published: October 21, 2014
Today in mobile marketing - Microsoft plans to launch a wearable device within weeks; Samsung’s superior Note 4 smartphone gives glimpse of computing’s future; Google mobile ads get more clicks, less money; Twitter to offer new tools for app developers.
Mobile Minutes: Skype Qik app; Iliad drops T-Mobile bid; Publicis buys Matomy Media stake; Google Pigeon
Published: October 15, 2014
Today in mobile marketing - Microsoft launches Skype Qik for video clip conversations; Iliad shares leap after failure to win US mobile prize; Publicis to buy stake in digital-advertising technology company Matomy Media; Google lets a search pigeon out of the coop and it lands nearby.
Mobile Minutes: Yahoo seeks Snapchat; Samsung faces low quarter; New Microsoft app; Facebook acquires WhatsApp
Published: October 7, 2014
Today in mobile marketing - Yahoo nears investment in Snapchat; Samsung poised for ‘ugly’ quarter as iPhones get bigger; Meet Sway, Microsoft's first new Office app in a decade; Facebook's WhatsApp acquisition now has price tag of $22 billion.
Mobile Minutes: MSN revamps; Kabam CEO Q&A; iWatch design; DiGiorno mea culpa
Published: September 11, 2014
Today in mobile marketing - Microsoft revamps MSN for a mobile-first world; Q&A: Kabam CEO on mobile game partnership with Alibaba; What top designers think of Apple's new smartwatch; A lesson in crisis communications, courtesy of DiGiorno.
NFL will leverage mobile, wearables to enhance content
Published: July 14, 2014
The National Football League sees tremendous potential in the use of mobile to deliver content to its data-hungry fans, but it still faces some hurdles as it seeks to optimize its efforts in that area.
Integrated cross-platform ads are not driving reach, ROI: Nielsen
Published: May 30, 2014
Integrated cross-platform advertising frequently does not result in a higher return on investment or greater reach than independently run campaigns, according to new data from Nielsen.

Distinct multi-screen behaviors emerge, opening up new marketing opportunities: report
Published: May 22, 2014
While marketers increasingly recognize the need for multichannel marketing as multi-screen content consumption grows, many fail to grasp the different needs driving distinct cross-device behaviors.

Microsoft mobile ad campaign boosts brand awareness 93pc
Published: May 7, 2014
A Microsoft campaign last year that leveraged swiping and typed-in keywords highlights the need for marketers to develop more interactive campaigns to build up brand awareness and recognition.

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