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Tag: Microsoft


Total Results: 327

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M&As in mobile application subsector rise 18pc this year: report
Published: July 18, 2016
The number of mergers and acquisitions within the application sector of the online and mobile space increased by 18 percent in the first half of 2016 and this area is expected to continue gaining steam, according to a new report from Berkery Noyes.
Mobile Minutes: Microsoft buys Wand Labs; Snapchat’s tech magazine; Britain’s digital scene; IPhone’s patent problem
Published: June 20, 2016
Today in mobile marketing – Microsoft boosts its chatbot future by acquiring Wand Labs; Snapchat readies Real Life, an online tech magazine; Why leaving EU would be disastrous for UK digital scene; Apple iPhones found to have violated Chinese rival’s patent.
Microsoft's LinkedIn acquisition underscores potential in enterprise social media
Published: June 14, 2016
Microsoft has purchased LinkedIn, which is experiencing strong mobile growth following an application revamp, underscoring the software company's aspirations to be a big player in enterprise social networking even as the future growth of such digital hubs remains uncertain.
Microsoft tries to mitigate pitfalls of user-generated content
Published: May 27, 2016
Microsoft and Best Buy are partnering for a campaign to spread promotion of the benefits of Microsoft Office through a user-generated campaign that tries to maintain control and prevent rogue content from being distributed.
Mobile M&As increase 35pc on wave of branded content interest: report
Published: April 20, 2016
The number of mobile-related merger and acquisition deals rose 35 percent during the first quarter of 2016 as businesses looked to beef up capabilities related to mobile distribution of branded content, analytics and machine learning, according to a new report from Berkery Noyes.
Mobile Minutes: Music industry frets; Milk VR app; Microsoft’s mobile aspirations; Airbnb’s legal threats
Published: April 13, 2016
Today in mobile marketing – Music industry frets over YouTube despite streaming revenue boost; Samsung releases Milk VR app on Google Play, makes Gear VR headset optional; How Microsoft could become a mobile player without a broadly adopted smartphone operating system; Airbnb hires general counsel as it faces growing legal threats globally.
Mobile Minutes: Amazon payments; Apparel ecommerce; Toyota, Microsoft partnership; New Kindle
Published: April 5, 2016
Today in mobile marketing – Amazon expands payments to take on PayPal; Clothing led ecommerce spending for the first time in 2015; Toyota expands Microsoft partnership in connected vehicle services; Jeff Bezos: New Kindle in the works.
Are chatbots the next big step forward for mobile marketing?
Published: March 29, 2016
Microsoft’s recent chatbot disaster notwithstanding, an explosion of relatively easy-to-develop messaging interfaces is expected this year as marketers look to capitalize on the time spent in Facebook Messenger, Kik and other similar apps.
Favorable TCPA court decision for text message marketers
Published: December 15, 2015
California Federal Judge Manuel Real recently granted defendant Microsoft Corp.’s motion to dismiss the TCPA actions brought by plaintiffs Edmund Pietzak and Erin Hudson. The decision affects brands and retailers engaged in opted-in SMS marketing.
Mobile Minutes: Snapchat video; Twitter’s best tweets; Apple buys advanced AI; Microsoft’s new smartphones
Published: October 7, 2015
Today in mobile marketing – Snapchat on pace to overtake Facebook for video supremacy; Twitter rolls out feature that showcases day's best tweets; Apple acquires startup developing advanced AI for phones; Microsoft unveils new smartphones in bid to revive mobile business.
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