Tag: Microsoft

Total Results: 279

Office for mobile is key to Microsoft’s future. Anyone home?

Published: May 17, 2013

While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.

Microsoft wants Nook to drive its mobile strategy, but faces considerable challenges

Published: May 10, 2013

Microsoft is reportedly offering to pony up $1 billion for the digital assets of Nook Media, including its ebooks, ereaders and tablets offerings, as the software giant looks to ramp up its mobile strategy.

Microsoft exec: Focus on quality apps

Published: April 23, 2013

CHICAGO - A Microsoft executive at the Results 2013: Mobile Marketing Day last week acknowledged that the company is an underdog in the space. However, scale and quality will help Microsoft build out its application ecosystem.

Google alleged to be using Android as a Trojan horse to deceive partners

Published: April 10, 2013

Google is facing antitrust allegations related to its mobile business in Europe in a new complaint filed by a group of companies including Microsoft.

Multiscreen users not as plugged into synched content as some think: Microsoft

Published: March 19, 2013

Sixty-eight percent of consumers who use two or more screens simultaneously are using the devices to access unrelated content, according to a new report from Microsoft Advertising.

Microsoft demos new product via mobile bar codes

Published: January 14, 2013

Microsoft is placing mobile bar codes on its static magazine advertisements to show off how its new smartphone works.

Apple falls behind in innovating app distribution, discovery: report

Published: January 4, 2013

In an assessment of leading application distributors, Apple came out on top for its effective approach to monetization, large market share, large inventory and strict quality control. However, in terms of innovation, especially as it relates to app discovery, Microsoft bests Apple.

Windows Phone ecosystem attracts developer interest, but is it enough?

Published: December 31, 2012

Microsoft is reporting some progress in its campaign to build the Windows Phone mobile operating system, with more than 75,000 new applications and games having been added during the course of 2012.

Budweiser, Android, Microsoft - News briefs

Published: November 5, 2012

News briefs - AKQA to develop mobile programs for Budweiser, Bud Light and Stella Artois; Android’s strong growth propels it to 75pc market share in Q3; Microsoft rumors of a smartphone gain steam.

Microsoft’s enterprise mobility play gains steam with Windows 8, Surface tablet

Published: October 26, 2012

In a pair of events yesterday to introduce new software and devices, Microsoft made it clear that it wants to lay the groundwork for the future of mobility. However, in the short term, the impact may be felt more in the enterprise sector than with consumers.