Tag: Microsoft Advertising

Total Results: 21

Target sees 250,000 consumer engagements via mobile circular campaign

Published: November 18, 2011

LOS ANGELES – A former Target executive at the Mobile Marketing Forum 2011 said the company saw 250,000 consumer engagements when it ran a mobile circular campaign for the back-to-school season.

Microsoft targets advertisers with new mobile rich media offerings

Published: June 1, 2011

Microsoft Advertising has expanded its mobile rich media offerings nationwide with the addition of two additional partners, EyeWonder and Phluant.

Keep a balanced investment between apps and mobile Web: Microsoft Advertising

Published: April 20, 2011

A Microsoft study found that consumer usage of mobile Web browsers and mobile apps is equal, signaling the importance for marketers to keep a balanced investment between the two.

Wikimobidex releases top 40 companies to watch in mobile

Published: January 4, 2011

Wikimobidex, a Web-based index of mobile marketing and advertising firms, has released a list of the top 40 companies to watch in mobile.

GMC mobile search effort results in 44pc lift in purchase intent

Published: November 18, 2010

LOS ANGELES – A Microsoft Advertising executive who keynoted the Mobile Marketing Association's Mobile Marketing Forum stressed the importance of shaping a mobile search strategy to help consumers make decisions.

Mobile ads four-to-five times more effective than online ads: InsightExpress

Published: November 15, 2010

REDMOND, WA – Mobile advertising is four-to-five times more effective than online advertising, on average, according to an InsightExpress presentation at a Microsoft workshop.

GMC mobile ad campaign increases purchase intent 22pc: Starcom exec

Published: November 5, 2010

NEW YORK – Executives from General Motors Co.’s agency Starcom, Microsoft Advertising, Steve Madden and Mogreet demonstrated how mobile helps them achieve marketing objectives during a panel at ad:tech.

Microsoft Advertising launches third-party mobile ad serving

Published: September 10, 2010

Microsoft Advertising is launching third-party ad serving for mobile in the U.S. to make the campaign management process more similar to online.

Mobile should be central to brands’ multichannel advertising strategy: Microsoft

Published: July 30, 2010

Consumers want content that is consistent across all channels, and that concept applies to mobile advertising, according to a report by Microsoft.

Sprint taps Microsoft Advertising for rich media mobile ad campaign

Published: May 27, 2010

Sprint is running a mobile advertising campaign that uses Microsoft Advertising's new rich media ad units.