Tag: Microsoft Tag

Total Results: 34

Florida embraces mobile to drive voter turnout

Published: January 31, 2012

Mobile played a role in driving voter turnout for today’s Republican presidential primary in Florida, with many residents checking their voter status and updating their information with their mobile phones in time for the primary.

Advertisers drive 617 percent jump in magazine 2D bar codes: Nellymoser

Published: January 26, 2012

The number of 2D bar codes appearing in magazine advertising rose 617 percent last year while the use of these codes for editorial purposes was flat, according to a new report from Nellymoser.

Meredith standardizes mobile bar codes with Microsoft Tag

Published: December 12, 2011

Meredith Corp. is cementing its mobile bar code strategy by using Microsoft Tags across its properties.

Shape garners 400,000 entries through Microsoft Tag initiative

Published: December 8, 2011

Shape magazine's Microsoft Tag campaign in its November issue garnered 400,000 entries.

Are storefront mobile calls to action effective in driving in-store holiday traffic?

Published: November 16, 2011

Retailers are showcasing mobile calls to action in their store windows, on signs inside stores and in other high-traffic areas as a way to make shopping more convenient this holiday season.

Del Taco uses Microsoft Tags for $50,000 sweepstakes

Published: October 27, 2011

Fast food chain Del Taco is integrating mobile bar codes on its products to promote the film Real Steal and give consumers the chance to win prizes.

Dentyne taps Microsoft Tags to advocate fresh breath

Published: October 11, 2011

Chewing gum brand Dentyne is spreading the word about fresh breath via Microsoft Tags that are placed on its packaging.

This Old House Microsoft Tag campaign results in 234,000 scans

Published: October 10, 2011

Time Inc.’s This Old House magazine used mobile bar codes to increase the number of entries for its "The Great This Old House" sweepstakes, resulting in 234,000 scans.

Mobile bar codes: Either do it right or not at all, says Microsoft Tag exec

Published: September 23, 2011

NEW YORK – Mobile bar codes are a quick way for consumers to engage with the brand and its content, but it can either be a hit or miss for brands.

Five ways to ruin a 2D bar code campaign and how to fix it

Published: September 7, 2011

By Bill McQuain

As 2D bar code campaigns become more popular, many companies are failing to follow the golden rules of implementing mobile codes, leaving consumers frustrated and confused. These are five pitfalls to avoid.