Tag: Microsoft Tags

Total Results: 14

Florida embraces mobile to drive voter turnout

Published: January 31, 2012

Mobile played a role in driving voter turnout for today’s Republican presidential primary in Florida, with many residents checking their voter status and updating their information with their mobile phones in time for the primary.

Are storefront mobile calls to action effective in driving in-store holiday traffic?

Published: November 16, 2011

Retailers are showcasing mobile calls to action in their store windows, on signs inside stores and in other high-traffic areas as a way to make shopping more convenient this holiday season.

Del Taco uses Microsoft Tags for $50,000 sweepstakes

Published: October 27, 2011

Fast food chain Del Taco is integrating mobile bar codes on its products to promote the film Real Steal and give consumers the chance to win prizes.

This Old House Microsoft Tag campaign results in 234,000 scans

Published: October 10, 2011

Time Inc.’s This Old House magazine used mobile bar codes to increase the number of entries for its "The Great This Old House" sweepstakes, resulting in 234,000 scans.

Mobile bar codes: Either do it right or not at all, says Microsoft Tag exec

Published: September 23, 2011

NEW YORK – Mobile bar codes are a quick way for consumers to engage with the brand and its content, but it can either be a hit or miss for brands.

Allure magazine gives away 25,403 free products via mobile bar code campaign

Published: August 4, 2011

Conde Nast’s Allure magazine is using Microsoft Tags again after the success of last year’s program, which generated 444,572 scans.

JCPenney taps mobile bar codes to influence back-to-school shopping

Published: July 25, 2011

Department store chain J. C. Penney Co. Inc. is bolstering its back-to-school initiative by incorporating QR codes and Microsoft tags throughout multiple consumer touch points such as billboards, subway stations, magazine ads and direct mail.

K-Swiss uses mobile sweepstakes, content to connect customers with products

Published: July 12, 2011

Sports footwear and apparel company K-Swiss races into mobile with a new campaign that engages consumers via mobile using Microsoft Tags, a sweepstakes and extensive content.

Holland America incorporates Microsoft Tags to encourage social sharing

Published: March 22, 2011

Holland America Line’s new marketing effort incorporates Microsoft Tags in its print advertising to connect consumers with more information about cruise options and onboard amenities via a mobile Web-based experience.

USA Today taps Microsoft Tags to boost reader engagement

Published: March 15, 2011

Gannett Co. Inc.'s USA Today is using Microsoft Tags to promote its new Mobile Hoopla contest and encourage fans of the annual men’s college basketball tournament to enter.