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Tag: Microsoft

Total Results: 310

   Displaying: 91 - 100

Microsoft looks to boost mobile ad exchange with broader availability of inventory
Published: June 22, 2011
Microsoft is making in-app ad inventory more broadly available as it looks to help advertisers achieve scale in the mobile space.
Microsoft targets advertisers with new mobile rich media offerings
Published: June 1, 2011
Microsoft Advertising has expanded its mobile rich media offerings nationwide with the addition of two additional partners, EyeWonder and Phluant.
Ditching Ovi brand a good idea for Nokia: analyst
Published: May 17, 2011
Nokia will begin rebranding its Ovi mobile services brand while also questioning Apple's right to trademark "App Store."
Microsoft bets on mobile video via $8.5B Skype acquisition
Published: May 11, 2011
Microsoft Corp. has entered into a definitive agreement to acquire Skype for $8.5 billion and further expand real-time video communications.
Which smartphone OS is easiest to develop mobile apps for?
Published: April 27, 2011
With so many different operating systems in the smartphone space, deciding where to launch a new app is no longer as simple as saying, “iPhone.”
How Xbox Kinect adds a new dimension to marketing
Published: April 27, 2011
By Ryan Engle

Few companies have taken the plunge to use Kinect as a marketing tool, but most have dragged their feet, preferring to let the technology mature rather than act as a guinea pig.

Ad-supported apps better monetization model than paid: developer
Published: April 22, 2011
Advertising support is a better way to monetize applications compared to the paid model, according to a software developer that has created apps for several mobile operating systems.

Top 10 mobile advertising campaigns in Q1
Published: April 20, 2011
Mobile advertising is really taking off, with creative executions in the first quarter of 2011 unlike anything the industry has ever seen.
Keep a balanced investment between apps and mobile Web: Microsoft Advertising
Published: April 20, 2011
A Microsoft study found that consumer usage of mobile Web browsers and mobile apps is equal, signaling the importance for marketers to keep a balanced investment between the two.
What increased competition among search engines means for mobile marketers
Published: April 11, 2011
As mobile search continues to grow at a rapid pace, the competition between the various search engines will grow more intense, making it increasingly important for mobile marketers to think more broadly, per industry experts.
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