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Tag: Microsoft


Total Results: 293

   Displaying: 91 - 100

USA Today taps Microsoft Tags to boost reader engagement
Published: March 15, 2011
Gannett Co. Inc.'s USA Today is using Microsoft Tags to promote its new Mobile Hoopla contest and encourage fans of the annual men’s college basketball tournament to enter.
Bing-sponsored, Disney-created Katy Perry app exceeds 4M downloads
Published: March 11, 2011
With the original version having been downloaded more than 4 million times, Microsoft’s Bing renewed its commitment as the exclusive sponsor of the “Katy Perry Revenge 2 by Bing” application.
Allure magazine bolsters readership via mobile giveaways
Published: March 10, 2011
Conde Nast’s Allure magazine is offering its readers a chance to win free stuff by scanning a Microsoft Tag on the publication’s Web site.
How HTML5 is changing the face of mobile
Published: March 9, 2011
HTML5 is enabling open, cross-platform rich-media standards that will help brands’ and agencies’ display advertising achieve the compelling creative and reach across mobile devices they have been seeking.
Herbal Essences Microsoft Tag effort rolls out in 53,000 stores
Published: March 8, 2011
Clairol's Herbal Essences has rolled out a retail mobile campaign and is using Microsoft Tags on its in-store shelf talkers to help shoppers determine which hair products are best for them.
Google’s Android No. 1 in smartphone market: comScore
Published: March 8, 2011
Google’s Android operating system took the lead among smartphone platforms with 31.2 percent market share after two short months in second place, according to data from comScore Inc.’s MobiLens.
Can iPad 2 fend off challenges from rivals such as Motorola Xoom?
Published: February 28, 2011
With Apple set to announce the iPad 2 this week and a flood of competing tablets hitting the market – including the formidable Motorola Xoom – where should brands and retailers focus their budgets?
Homes.com rounds out mobile compatibility by launching Windows Phone 7 app
Published: February 28, 2011
Homes.com’s latest app is for Microsoft’s Windows Phone 7 operating system, arguably making it the first real estate company to let buyers search for homes and rental properties on all major mobile platforms.
Sports Illustrated makes Swimsuit Edition interactive with Microsoft Tags
Published: February 18, 2011
Time Inc.’s Sports Illustrated 2011 Swimsuit Edition is incorporating Microsoft Tags into the pages of the magazine to connect readers to interactive content beyond the issues’ pages.
MSN expands mobile strategy to Windows Phone 7 platform
Published: February 18, 2011
MSN has bolstered its cross-platform mobile strategy with the addition of a mobile app and Web site, both optimized for Microsoft’s Windows Phone 7.


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