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Tag: Microsoft

Total Results: 333

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Coca-Cola, Microsoft, ABC and AOL lament over mobile measurement
Published: November 21, 2011
LOS ANGELES – A roundtable of executives from Coca-Cola, Microsoft, ABC and AOL at the Mobile Marketing Forum discussed the importance of a centralized dashboard for mobile measurement to be able to tie campaign performance to ROI.
Target sees 250,000 consumer engagements via mobile circular campaign
Published: November 18, 2011
LOS ANGELES – A former Target executive at the Mobile Marketing Forum 2011 said the company saw 250,000 consumer engagements when it ran a mobile circular campaign for the back-to-school season.
Are storefront mobile calls to action effective in driving in-store holiday traffic?
Published: November 16, 2011
Retailers are showcasing mobile calls to action in their store windows, on signs inside stores and in other high-traffic areas as a way to make shopping more convenient this holiday season.
Will Nokia’s Windows embrace win over US consumers, carriers?
Published: October 31, 2011
The lukewarm reception for Nokia’s first smartphones on the Windows Phone operating system suggests the company has work cut out for it in terms of gaining a bigger role in the United States mobile space.
Del Taco uses Microsoft Tags for $50,000 sweepstakes
Published: October 27, 2011
Fast food chain Del Taco is integrating mobile bar codes on its products to promote the film Real Steal and give consumers the chance to win prizes.
Dentyne taps Microsoft Tags to advocate fresh breath
Published: October 11, 2011
Chewing gum brand Dentyne is spreading the word about fresh breath via Microsoft Tags that are placed on its packaging.
This Old House Microsoft Tag campaign results in 234,000 scans
Published: October 10, 2011
Time Inc.’s This Old House magazine used mobile bar codes to increase the number of entries for its "The Great This Old House" sweepstakes, resulting in 234,000 scans.
Microsoft courts app developers with Windows Phone update
Published: October 4, 2011
Microsoft’s update for Windows Phone could help it attract mobile application developers and build a stronger ecosystem.

Samsung hedges Android bets, teams up with Microsoft
Published: September 29, 2011
Samsung’s agreement to help Microsoft develop and market Windows Phone is a sign that the OEM is looking to hedge its bets now that Google has acquired Motorola.
Mobile bar codes: Either do it right or not at all, says Microsoft Tag exec
Published: September 23, 2011
NEW YORK – Mobile bar codes are a quick way for consumers to engage with the brand and its content, but it can either be a hit or miss for brands.
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