Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Microsoft

Total Results: 327

   Displaying: 91 - 100

This Old House Microsoft Tag campaign results in 234,000 scans
Published: October 10, 2011
Time Inc.’s This Old House magazine used mobile bar codes to increase the number of entries for its "The Great This Old House" sweepstakes, resulting in 234,000 scans.
Microsoft courts app developers with Windows Phone update
Published: October 4, 2011
Microsoft’s update for Windows Phone could help it attract mobile application developers and build a stronger ecosystem.

Samsung hedges Android bets, teams up with Microsoft
Published: September 29, 2011
Samsung’s agreement to help Microsoft develop and market Windows Phone is a sign that the OEM is looking to hedge its bets now that Google has acquired Motorola.
Mobile bar codes: Either do it right or not at all, says Microsoft Tag exec
Published: September 23, 2011
NEW YORK – Mobile bar codes are a quick way for consumers to engage with the brand and its content, but it can either be a hit or miss for brands.
Five ways to ruin a 2D bar code campaign and how to fix it
Published: September 7, 2011
By Bill McQuain

As 2D bar code campaigns become more popular, many companies are failing to follow the golden rules of implementing mobile codes, leaving consumers frustrated and confused. These are five pitfalls to avoid.

Microsoft, Apple, Facebook: News briefs
Published: August 25, 2011
News briefs: Microsoft sues Motorola for patent infringement; US law firms target Apple, publishers over ebooks; Facebook abandons mobile check-in service.
T-Mobile, Isis, Google: News briefs
Published: August 5, 2011
News briefs: T-Mobile loses 50,000 customers in second quarter; Isis using C-Sam’s NFC mobile wallet platform; Google calls out Apple, Microsoft for using patents as a weapon.

Allure magazine gives away 25,403 free products via mobile bar code campaign
Published: August 4, 2011
Conde Nast’s Allure magazine is using Microsoft Tags again after the success of last year’s program, which generated 444,572 scans.
Facebook, Microsoft, Twitter: News briefs
Published: August 4, 2011
News briefs: Facebook acquires digital book publisher to enable richer sharing; Microsoft could pay $70 million in Alcatel-Lucent patent case; Twitter revamps iPad experience with HTML5.

JCPenney taps mobile bar codes to influence back-to-school shopping
Published: July 25, 2011
Department store chain J. C. Penney Co. Inc. is bolstering its back-to-school initiative by incorporating QR codes and Microsoft tags throughout multiple consumer touch points such as billboards, subway stations, magazine ads and direct mail.
Please click here to downlaod now