Tag: Microsoft

Total Results: 259

Rachel Roy adds 2D bar code to print ad to promote collection

Published: September 30, 2010

Rachel Roy is letting Lucky magazine readers be the first to see its new collection by snapping a photo of the 2D bar code featured in the interactive ad.

Bing updates iPhone app to make travel planning easy

Published: September 28, 2010

Bing rolled out an update for the Bing for Mobile iPhone application to bring consumers an improved mapping experience and travel features.

Why QR codes are killer app for driving sales and brand loyalty

Published: September 24, 2010

A year ago QR codes were primarily used with short-life media such as a newspaper ad. Today marketers are taking a more long-term approach to reach a wider audience over an extended period.

Microsoft rolls out first bid-based mobile ad exchange

Published: September 17, 2010

Microsoft has launched what it claims is the first bidded ad exchange in mobile to give media buyers more control over their campaigns.

Can new CEO save Nokia from mobile oblivion?

Published: September 13, 2010

Olli-Pekka Kallasvuo is leaving Nokia and the company’s board of directors has appointed Stephen Elop president/CEO, who has his work cut out for him.

Microsoft Advertising launches third-party mobile ad serving

Published: September 10, 2010

Microsoft Advertising is launching third-party ad serving for mobile in the U.S. to make the campaign management process more similar to online.

Why analytics is becoming critical to mobile advertising's future

Published: September 7, 2010

Nokia’s recent acquisition of Motally highlights the importance of analytics for mobile advertising to achieve its full potential and take its rightful place at the center of brands’ multichannel strategy.

Alcatel-Lucent acquires OpenPlug to enable cross-platform app development

Published: September 1, 2010

Alcatel-Lucent has acquired mobile software provider OpenPlug to deepen its role in the applications space.

Microsoft expands Verizon partnership with Bing Android app

Published: September 1, 2010

Microsoft is competing with Google on its home turf with the launch of the Bing for Mobile application for Verizon Wireless customers with Android-based devices.

What is wrong with Hotmail’s mobile Internet site?

Published: August 16, 2010

By Al Kalman

It is now approaching the fourth week since Microsoft email service Hotmail changed its mobile format, which negatively affects more than 350 million users.