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Tag: Microsoft


Total Results: 315

   Displaying: 91 - 100

K-Swiss uses mobile sweepstakes, content to connect customers with products
Published: July 12, 2011
Sports footwear and apparel company K-Swiss races into mobile with a new campaign that engages consumers via mobile using Microsoft Tags, a sweepstakes and extensive content.
Is Microsoft trying to boost Windows 7 by going after Android licenses?
Published: July 12, 2011
Microsoft has signed a handful of licensing agreements with Android manufacturers, but is the move intended to drive revenue in mobile or get Windows Phone 7 more voice at the table?
Coca-Cola, HMSHost increase awareness via mobile sweepstakes campaign
Published: July 5, 2011
Coca-Cola and HMSHost have teamed up to support hunger relief efforts and offer consumers a chance to win a dream vacation via a mobile campaign.
Nortel patents give Apple, Microsoft a leg-up in lawsuits
Published: July 5, 2011
Apple and Microsoft are among the companies acquiring Nortel Networks’ coveted patent assets, while Google and Intel lost out.

Will Office 365 change Microsoft’s position in mobile?
Published: June 29, 2011
One of Microsoft’s goals with Office 365, its new cloud-based office productivity suite, is to strengthen the company's position in mobile, but it remains to be seen if the offer is compelling enough to attract new customers.
Microsoft looks to boost mobile ad exchange with broader availability of inventory
Published: June 22, 2011
Microsoft is making in-app ad inventory more broadly available as it looks to help advertisers achieve scale in the mobile space.
Microsoft targets advertisers with new mobile rich media offerings
Published: June 1, 2011
Microsoft Advertising has expanded its mobile rich media offerings nationwide with the addition of two additional partners, EyeWonder and Phluant.
Ditching Ovi brand a good idea for Nokia: analyst
Published: May 17, 2011
Nokia will begin rebranding its Ovi mobile services brand while also questioning Apple's right to trademark "App Store."
Microsoft bets on mobile video via $8.5B Skype acquisition
Published: May 11, 2011
Microsoft Corp. has entered into a definitive agreement to acquire Skype for $8.5 billion and further expand real-time video communications.
Which smartphone OS is easiest to develop mobile apps for?
Published: April 27, 2011
With so many different operating systems in the smartphone space, deciding where to launch a new app is no longer as simple as saying, “iPhone.”
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