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Tag: Microsoft


Total Results: 302

   Displaying: 91 - 100

Keep a balanced investment between apps and mobile Web: Microsoft Advertising
Published: April 20, 2011
A Microsoft study found that consumer usage of mobile Web browsers and mobile apps is equal, signaling the importance for marketers to keep a balanced investment between the two.
What increased competition among search engines means for mobile marketers
Published: April 11, 2011
As mobile search continues to grow at a rapid pace, the competition between the various search engines will grow more intense, making it increasingly important for mobile marketers to think more broadly, per industry experts.
Microsoft targets iPad users to expand Bing’s reach
Published: April 11, 2011
Microsoft has launched the Bing for iPad application in an attempt to expand the reach of its search engine by targeting Apple tablet users.
Android No. 1 but marketers must also target iOS, Windows Phone, BlackBerry
Published: April 11, 2011
Google’s Android will become the most popular mobile operating system in the world by the end of this year and will account for 49 percent of the smartphone market by next year, according to Gartner.
Can Google overcome antitrust scrutiny to maintain mobile search dominance?
Published: April 7, 2011
With Microsoft pressing E.U. regulators to investigate Google for antitrust violations and rumors swirling that the U.S. government may pursue an inquiry, Google must worry about more than just innovation to maintain its dominant market position in mobile search.
Bare Escentuals incorporates mobile into direct mail strategy
Published: March 22, 2011
Bare Escentuals is placing mobile bar codes within its Macy's direct mail pieces to educate consumers about its new skincare products.
Holland America incorporates Microsoft Tags to encourage social sharing
Published: March 22, 2011
Holland America Line’s new marketing effort incorporates Microsoft Tags in its print advertising to connect consumers with more information about cruise options and onboard amenities via a mobile Web-based experience.

What will generate buzz at CTIA Wireless 2011 in Orlando?
Published: March 18, 2011
With the wireless world set to descend on Orlando, FL, for the CTIA Wireless 2011 conference, here is a look at the expectations of attendees, exhibitors, panelists and keynote speakers for which mobile marketing topics will create the most buzz at the show.
Lexus sponsors new Sports Illustrated mobile properties during March Madness
Published: March 17, 2011
Toyota Motor Corp.’s Lexus is the exclusive sponsor of Time Inc.’s Sports Illustrated NCAA Tournament Front Row applications for Google’s Android, Apple’s iPhone and iPod touch, as well as Flipboard for the iPad.
USA Today taps Microsoft Tags to boost reader engagement
Published: March 15, 2011
Gannett Co. Inc.'s USA Today is using Microsoft Tags to promote its new Mobile Hoopla contest and encourage fans of the annual men’s college basketball tournament to enter.