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Tag: Microsoft

Total Results: 298

   Displaying: 91 - 100

Can Google overcome antitrust scrutiny to maintain mobile search dominance?
Published: April 7, 2011
With Microsoft pressing E.U. regulators to investigate Google for antitrust violations and rumors swirling that the U.S. government may pursue an inquiry, Google must worry about more than just innovation to maintain its dominant market position in mobile search.
Bare Escentuals incorporates mobile into direct mail strategy
Published: March 22, 2011
Bare Escentuals is placing mobile bar codes within its Macy's direct mail pieces to educate consumers about its new skincare products.
Holland America incorporates Microsoft Tags to encourage social sharing
Published: March 22, 2011
Holland America Line’s new marketing effort incorporates Microsoft Tags in its print advertising to connect consumers with more information about cruise options and onboard amenities via a mobile Web-based experience.

What will generate buzz at CTIA Wireless 2011 in Orlando?
Published: March 18, 2011
With the wireless world set to descend on Orlando, FL, for the CTIA Wireless 2011 conference, here is a look at the expectations of attendees, exhibitors, panelists and keynote speakers for which mobile marketing topics will create the most buzz at the show.
Lexus sponsors new Sports Illustrated mobile properties during March Madness
Published: March 17, 2011
Toyota Motor Corp.’s Lexus is the exclusive sponsor of Time Inc.’s Sports Illustrated NCAA Tournament Front Row applications for Google’s Android, Apple’s iPhone and iPod touch, as well as Flipboard for the iPad.
USA Today taps Microsoft Tags to boost reader engagement
Published: March 15, 2011
Gannett Co. Inc.'s USA Today is using Microsoft Tags to promote its new Mobile Hoopla contest and encourage fans of the annual men’s college basketball tournament to enter.
Bing-sponsored, Disney-created Katy Perry app exceeds 4M downloads
Published: March 11, 2011
With the original version having been downloaded more than 4 million times, Microsoft’s Bing renewed its commitment as the exclusive sponsor of the “Katy Perry Revenge 2 by Bing” application.
Allure magazine bolsters readership via mobile giveaways
Published: March 10, 2011
Conde Nast’s Allure magazine is offering its readers a chance to win free stuff by scanning a Microsoft Tag on the publication’s Web site.
How HTML5 is changing the face of mobile
Published: March 9, 2011
HTML5 is enabling open, cross-platform rich-media standards that will help brands’ and agencies’ display advertising achieve the compelling creative and reach across mobile devices they have been seeking.
Herbal Essences Microsoft Tag effort rolls out in 53,000 stores
Published: March 8, 2011
Clairol's Herbal Essences has rolled out a retail mobile campaign and is using Microsoft Tags on its in-store shelf talkers to help shoppers determine which hair products are best for them.