Tag: Microsoft

Total Results: 279

Apple, Microsoft go to battle over App Store trademark

Published: January 13, 2011

Microsoft is going toe-to-toe with Apple in an attempt to block the iPhone-maker’s effort to land a trademark for exclusive use of the term “app store.”

Mobile advertising’s potential grows with increased usage of smartphones

Published: January 7, 2011

In November 35 percent of smartphone users used their device to access the mobile Internet, proving once again that marketers should advertise on the mobile Web.

Toyota provides in-vehicle mobile applications via Entune multimedia system

Published: January 6, 2011

Toyota Motor Sales U.S.A. has unveiled the in-vehicle Toyota Entune multimedia system featuring mobile applications such as Microsoft’s Bing, Clear Channel’s iheartradio, MovieTickets.com, OpenTable and Pandora.

Apple iOS, BlackBerry, Android neck-and-neck in US smartphone race

Published: January 5, 2011

The race for the lead in U.S. smartphone operating system consumer market share is tighter than it has ever been, according to Nielsen Co.

Wikimobidex releases top 40 companies to watch in mobile

Published: January 4, 2011

Wikimobidex, a Web-based index of mobile marketing and advertising firms, has released a list of the top 40 companies to watch in mobile.

Bing drives app downloads via mobile gaming sponsorships

Published: December 22, 2010

Microsoft’s Bing is sponsoring the free lite version of the Snowboard Hero mobile game to raise awareness of its own mobile applications and drive downloads.

11 trends for mobile apps in 2011

Published: December 15, 2010

By Kunal Gupta

What are the key trends with mobile applications and what will Apple, Google, Microsoft, Research In Motion and others do that will affect brands in their marketing and commerce?

GEICO expands branded mobile content offerings to increase customer touchpoints

Published: December 14, 2010

Auto insurer GEICO provides coverage to more than 10 million people in the United States, and now it is using a commerce-enabled application for Windows Phone 7 to connect with them.

Jay-Z, Random House run multifaceted mobile effort to support book launch

Published: December 9, 2010

Jay-Z and book publishing giant Random House used various mobile channels to create an interactive location-based game promoting the rap mogul’s new book, “Decoded.”

Online ad network Kontera enters mobile industry

Published: December 9, 2010

Online ad network Kontera is now offering mobile advertising services to its established client list, which includes top-notch brands such as Ford, Microsoft and Procter & Gamble.