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Tag: Microsoft


Total Results: 316

   Displaying: 11 - 20

Mobile Minutes: Microsoft Office 365; banner ads; wearables weakness; mobile payment deals
Published: November 7, 2014
Today in mobile marketing - Microsoft is giving away its Office 365 mobile apps; Fall of the banner ad: The monster that swallowed the Web; Wearables are totally failing the people who need them most; Mobile payment providers entice shoppers with deals.
Successful women in mobile marketing do not wait for karma
Published: November 4, 2014
By Vanessa Horwell

Do you remember learning about Newton’s Third Law of Motion in high school? It states that for every action, there is an equal and opposite reaction.

Microsoft's cross-platform wearable, fitness strategy attracts Starbucks
Published: October 31, 2014
Microsoft is aiming to differentiate its cloud-based Microsoft Health service and wearable Band in highly competitive sectors by supporting all mobile device platforms, helping it attract big brands such as Starbucks to sign on.
Mobile Minutes: Pandora’s growth slows; free data; Microsoft tops estimates; Adobe
Published: October 27, 2014
Today in mobile marketing - Pandora falls as listener growth slows in third quarter; Will free data become the next free shipping?; Microsoft sales tops estimates as Nadella revamp advances; The future of Adobe’s app interaction looks pretty awesome.
Mobile Minutes: Microsoft plans wearable; Note 4 is future; Google mobile ads flounder; Twitter markets to developers
Published: October 21, 2014
Today in mobile marketing - Microsoft plans to launch a wearable device within weeks; Samsung’s superior Note 4 smartphone gives glimpse of computing’s future; Google mobile ads get more clicks, less money; Twitter to offer new tools for app developers.
Mobile Minutes: Skype Qik app; Iliad drops T-Mobile bid; Publicis buys Matomy Media stake; Google Pigeon
Published: October 15, 2014
Today in mobile marketing - Microsoft launches Skype Qik for video clip conversations; Iliad shares leap after failure to win US mobile prize; Publicis to buy stake in digital-advertising technology company Matomy Media; Google lets a search pigeon out of the coop and it lands nearby.
Mobile Minutes: Yahoo seeks Snapchat; Samsung faces low quarter; New Microsoft app; Facebook acquires WhatsApp
Published: October 7, 2014
Today in mobile marketing - Yahoo nears investment in Snapchat; Samsung poised for ‘ugly’ quarter as iPhones get bigger; Meet Sway, Microsoft's first new Office app in a decade; Facebook's WhatsApp acquisition now has price tag of $22 billion.
Mobile Minutes: MSN revamps; Kabam CEO Q&A; iWatch design; DiGiorno mea culpa
Published: September 11, 2014
Today in mobile marketing - Microsoft revamps MSN for a mobile-first world; Q&A: Kabam CEO on mobile game partnership with Alibaba; What top designers think of Apple's new smartwatch; A lesson in crisis communications, courtesy of DiGiorno.
NFL will leverage mobile, wearables to enhance content
Published: July 14, 2014
The National Football League sees tremendous potential in the use of mobile to deliver content to its data-hungry fans, but it still faces some hurdles as it seeks to optimize its efforts in that area.
Integrated cross-platform ads are not driving reach, ROI: Nielsen
Published: May 30, 2014
Integrated cross-platform advertising frequently does not result in a higher return on investment or greater reach than independently run campaigns, according to new data from Nielsen.

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