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Tag: Microsoft


Total Results: 302

   Displaying: 11 - 20

Condé Nast's Brides invests in mobile to expand footprint for Live Wedding
Published: February 28, 2014
Condé Nast-owned Brides magazine’s second Live Wedding promotion is throwing mobile into the mix as a way to reach more consumers, but it is make a surprising choice by leveraging the seemingly-disappearing Microsoft Tag.
Microsoft's Foursquare deal makes sense but scale still an issue
Published: February 7, 2014
Microsoft’s deal with Foursquare does not push location services forward significantly, but it does point to how such offerings are increasingly table stakes in the mobile space.

Can Microsoft build on mobile gains to be a bigger force?
Published: December 17, 2013
Microsoft showed some grit in the third quarter of 2013, greatly increasing its market share, while the Windows Phone platform finally got a long awaited Instagram app.
Smartphone makers turn up heat on advertising with differing results
Published: November 11, 2013
Increasingly, mobile handset manufacturers are focusing their efforts on gaining a competitive edge with consumers by winning over their hearts with splashy television ads as much as they are on bringing out faster, better hardware. However, not all ad campaigns are created equal.
Evolving CMO role is challenge with mobile, claims Microsoft exec
Published: November 7, 2013
NEW YORK – A Microsoft executive at the ad:tech New York 2013 conference said that the explosion of mobile devices in the past few years means that as consumers are constantly plugged in, they are also increasingly frustrated by devices that are not contextually-relevant.
ESPN exec: Combine single-source, integrated data for better relevancy
Published: October 24, 2013
NEW YORK – An ESPN executive at the Media Tech Summit 2013 conference said that the media company is working on blending multiple different data collection strategies to get a holistic view of its multiscreen audience.
Andrew Hsu: Invention of touch and what’s next
Published: October 23, 2013
By Gary Schwartz

Microsoft’s Bill Gates stood on the stage at the now-defunct Comdex show in Las Vegas in 2000 with his schoolboy smile, touting the new “tablet PC.” Penned on the tablet in Mr. Gates’ handwriting was “Tablet PC is SUPER COOL!” Behind the stage, a backlit sign read, “Experience the evolution.”

Repercussions for marketers as mobile ecosystem evolves into duopoly
Published: September 24, 2013
With BlackBerry being taken private and effectively exiting the consumer sector, it increasingly looks like the goal of having a competitive third mobile ecosystem after Android and iOS may be a pipe dream.
Microsoft pins smartphone hopes on risky move: vertical integration
Published: September 4, 2013
While Microsoft’s decision to purchase Nokia is a ringing endorsement of the kind of vertical integration embraced by Apple, there are also enough casualties of the strategy to suggest that getting it right will be a significant challenge for the software giant.
Must CEOs be of the digital generation to understand mobile?
Published: August 28, 2013
Call it the mobile generation gap. As mobile disrupts how consumers interact with one another and businesses at a faster pace than previous transformative technologies, one question this raises is how important is mobile know-how for a company’s leader?