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Tag: Microsoft

Total Results: 327

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Integrated cross-platform ads are not driving reach, ROI: Nielsen
Published: May 30, 2014
Integrated cross-platform advertising frequently does not result in a higher return on investment or greater reach than independently run campaigns, according to new data from Nielsen.

Distinct multi-screen behaviors emerge, opening up new marketing opportunities: report
Published: May 22, 2014
While marketers increasingly recognize the need for multichannel marketing as multi-screen content consumption grows, many fail to grasp the different needs driving distinct cross-device behaviors.

Microsoft mobile ad campaign boosts brand awareness 93pc
Published: May 7, 2014
A Microsoft campaign last year that leveraged swiping and typed-in keywords highlights the need for marketers to develop more interactive campaigns to build up brand awareness and recognition.

Mobile Minutes: Amazon, Google WiFi, AT&T, Microsoft
Published: April 28, 2014
Today in mobile marketing - Amazon, in threat to UPS, tries its own deliveries; Google may bestow Wi-Fi in its Google Fiber cities; AT&T eyes high-speed Internet in 100 cities; Cloud strength helps Microsoft earnings top Street.
Mobile Minutes: Microsoft, Twitter and Billboard, Internet of Things, Android, Amazon
Published: March 28, 2014
Today in mobile marketing - Microsoft CEO unveils office for iPad in mobile-app push; Billboard and Twitter partner to create 'Billboard Twitter Real-Time Charts'; Consortium wants standards for ‘Internet of Things'; Data point: Android is on pace to take over the world by 2015; Amazon plans free streaming media service.
Condé Nast's Brides invests in mobile to expand footprint for Live Wedding
Published: February 28, 2014
Condé Nast-owned Brides magazine’s second Live Wedding promotion is throwing mobile into the mix as a way to reach more consumers, but it is make a surprising choice by leveraging the seemingly-disappearing Microsoft Tag.
Microsoft's Foursquare deal makes sense but scale still an issue
Published: February 7, 2014
Microsoft’s deal with Foursquare does not push location services forward significantly, but it does point to how such offerings are increasingly table stakes in the mobile space.

Can Microsoft build on mobile gains to be a bigger force?
Published: December 17, 2013
Microsoft showed some grit in the third quarter of 2013, greatly increasing its market share, while the Windows Phone platform finally got a long awaited Instagram app.
Smartphone makers turn up heat on advertising with differing results
Published: November 11, 2013
Increasingly, mobile handset manufacturers are focusing their efforts on gaining a competitive edge with consumers by winning over their hearts with splashy television ads as much as they are on bringing out faster, better hardware. However, not all ad campaigns are created equal.
Evolving CMO role is challenge with mobile, claims Microsoft exec
Published: November 7, 2013
NEW YORK – A Microsoft executive at the ad:tech New York 2013 conference said that the explosion of mobile devices in the past few years means that as consumers are constantly plugged in, they are also increasingly frustrated by devices that are not contextually-relevant.
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