Tag: Microsoft

Total Results: 280

Will Nokia’s Windows embrace win over US consumers, carriers?

Published: October 31, 2011

The lukewarm reception for Nokia’s first smartphones on the Windows Phone operating system suggests the company has work cut out for it in terms of gaining a bigger role in the United States mobile space.

Del Taco uses Microsoft Tags for $50,000 sweepstakes

Published: October 27, 2011

Fast food chain Del Taco is integrating mobile bar codes on its products to promote the film Real Steal and give consumers the chance to win prizes.

Dentyne taps Microsoft Tags to advocate fresh breath

Published: October 11, 2011

Chewing gum brand Dentyne is spreading the word about fresh breath via Microsoft Tags that are placed on its packaging.

This Old House Microsoft Tag campaign results in 234,000 scans

Published: October 10, 2011

Time Inc.’s This Old House magazine used mobile bar codes to increase the number of entries for its "The Great This Old House" sweepstakes, resulting in 234,000 scans.

Microsoft courts app developers with Windows Phone update

Published: October 4, 2011

Microsoft’s update for Windows Phone could help it attract mobile application developers and build a stronger ecosystem.

Samsung hedges Android bets, teams up with Microsoft

Published: September 29, 2011

Samsung’s agreement to help Microsoft develop and market Windows Phone is a sign that the OEM is looking to hedge its bets now that Google has acquired Motorola.

Mobile bar codes: Either do it right or not at all, says Microsoft Tag exec

Published: September 23, 2011

NEW YORK – Mobile bar codes are a quick way for consumers to engage with the brand and its content, but it can either be a hit or miss for brands.

Five ways to ruin a 2D bar code campaign and how to fix it

Published: September 7, 2011

By Bill McQuain

As 2D bar code campaigns become more popular, many companies are failing to follow the golden rules of implementing mobile codes, leaving consumers frustrated and confused. These are five pitfalls to avoid.

Microsoft, Apple, Facebook: News briefs

Published: August 25, 2011

News briefs: Microsoft sues Motorola for patent infringement; US law firms target Apple, publishers over ebooks; Facebook abandons mobile check-in service.

T-Mobile, Isis, Google: News briefs

Published: August 5, 2011

News briefs: T-Mobile loses 50,000 customers in second quarter; Isis using C-Sam’s NFC mobile wallet platform; Google calls out Apple, Microsoft for using patents as a weapon.