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Tag: Microsoft

Total Results: 330

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Microsoft takes stab at Apple via new tablet advertising campaign
Published: May 29, 2013
Microsoft is taking on Apple’s iPad in two new video spots that highlight the unique features of its Asus VivoTab Smart tablet that runs on the Windows 8 operating system.
Office for mobile is key to Microsoft’s future. Anyone home?
Published: May 17, 2013
While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.
Microsoft wants Nook to drive its mobile strategy, but faces considerable challenges
Published: May 10, 2013
Microsoft is reportedly offering to pony up $1 billion for the digital assets of Nook Media, including its ebooks, ereaders and tablets offerings, as the software giant looks to ramp up its mobile strategy.
Microsoft exec: Focus on quality apps
Published: April 23, 2013
CHICAGO - A Microsoft executive at the Results 2013: Mobile Marketing Day last week acknowledged that the company is an underdog in the space. However, scale and quality will help Microsoft build out its application ecosystem.
Google alleged to be using Android as a Trojan horse to deceive partners
Published: April 10, 2013
Google is facing antitrust allegations related to its mobile business in Europe in a new complaint filed by a group of companies including Microsoft.
Multiscreen users not as plugged into synched content as some think: Microsoft
Published: March 19, 2013
Sixty-eight percent of consumers who use two or more screens simultaneously are using the devices to access unrelated content, according to a new report from Microsoft Advertising.
Microsoft demos new product via mobile bar codes
Published: January 14, 2013
Microsoft is placing mobile bar codes on its static magazine advertisements to show off how its new smartphone works.
Apple falls behind in innovating app distribution, discovery: report
Published: January 4, 2013
In an assessment of leading application distributors, Apple came out on top for its effective approach to monetization, large market share, large inventory and strict quality control. However, in terms of innovation, especially as it relates to app discovery, Microsoft bests Apple.

Windows Phone ecosystem attracts developer interest, but is it enough?
Published: December 31, 2012
Microsoft is reporting some progress in its campaign to build the Windows Phone mobile operating system, with more than 75,000 new applications and games having been added during the course of 2012.
Budweiser, Android, Microsoft - News briefs
Published: November 5, 2012
News briefs - AKQA to develop mobile programs for Budweiser, Bud Light and Stella Artois; Android’s strong growth propels it to 75pc market share in Q3; Microsoft rumors of a smartphone gain steam.

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