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Tag: Microsoft

Total Results: 327

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Microsoft exec: Focus on quality apps
Published: April 23, 2013
CHICAGO - A Microsoft executive at the Results 2013: Mobile Marketing Day last week acknowledged that the company is an underdog in the space. However, scale and quality will help Microsoft build out its application ecosystem.
Google alleged to be using Android as a Trojan horse to deceive partners
Published: April 10, 2013
Google is facing antitrust allegations related to its mobile business in Europe in a new complaint filed by a group of companies including Microsoft.
Multiscreen users not as plugged into synched content as some think: Microsoft
Published: March 19, 2013
Sixty-eight percent of consumers who use two or more screens simultaneously are using the devices to access unrelated content, according to a new report from Microsoft Advertising.
Microsoft demos new product via mobile bar codes
Published: January 14, 2013
Microsoft is placing mobile bar codes on its static magazine advertisements to show off how its new smartphone works.
Apple falls behind in innovating app distribution, discovery: report
Published: January 4, 2013
In an assessment of leading application distributors, Apple came out on top for its effective approach to monetization, large market share, large inventory and strict quality control. However, in terms of innovation, especially as it relates to app discovery, Microsoft bests Apple.

Windows Phone ecosystem attracts developer interest, but is it enough?
Published: December 31, 2012
Microsoft is reporting some progress in its campaign to build the Windows Phone mobile operating system, with more than 75,000 new applications and games having been added during the course of 2012.
Budweiser, Android, Microsoft - News briefs
Published: November 5, 2012
News briefs - AKQA to develop mobile programs for Budweiser, Bud Light and Stella Artois; Android’s strong growth propels it to 75pc market share in Q3; Microsoft rumors of a smartphone gain steam.

Microsoft’s enterprise mobility play gains steam with Windows 8, Surface tablet
Published: October 26, 2012
In a pair of events yesterday to introduce new software and devices, Microsoft made it clear that it wants to lay the groundwork for the future of mobility. However, in the short term, the impact may be felt more in the enterprise sector than with consumers.

Windows Phone 8 earns mantle as third ecosystem thanks to Nokia 920
Published: September 6, 2012
Nokia’s new smartphones built on the Windows Phone 8 operating system were launched yesterday with some unique features and a list of partners that includes AT&T, Groupon and Rovio, helping to ensure Windows Phone 8's position as the third mobile ecosystem going forward.

Mobile-activated magazine ads double in number: report
Published: August 28, 2012
According to a new report from Nellymoser, approximately 10 percent of magazine advertising pages contained a QR code or other activation mechanism in the second quarter, up from 5 percent a year ago.

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