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Tag: Microsoft


Total Results: 304

   Displaying: 51 - 60

Microsoft exec: 55pc of feature phone users consume media
Published: April 17, 2012
CHICAGO – A Microsoft Advertising executive at the Results 2012: Mobile Marketing Day conference said that although smartphones lend themselves to rich experiences, advancements in feature phones are aiming to equal the mobile advertising playing field.
Brisk Iced Tea aims to engage Star Wars fans via Microsoft Tag initiative
Published: April 13, 2012
Pepsi and Unilever’s Brisk Ice Tea is letting fans unlock exclusive content for the new Kinect Star Wars game via scannable Microsoft Tags printed on limited-edition bottles.
Apple’s popularity threatens enterprise strategies for RIM, Microsoft
Published: February 21, 2012
Apple’s mobile devices are making inroads into enterprise and government organizations, challenging Research In Motion, which used to have this market cornered but is increasingly finding itself vulnerable, as well as Microsoft.

Microsoft enters mobile news aggregator space with iPad app
Published: February 13, 2012
Microsoft is aiming to get a piece of the mobile news aggregator application pie with the launch of its MSN iPad app.
Florida embraces mobile to drive voter turnout
Published: January 31, 2012
Mobile played a role in driving voter turnout for today’s Republican presidential primary in Florida, with many residents checking their voter status and updating their information with their mobile phones in time for the primary.
News briefs - Nikita mobile game, Jon Rubinstein exits HP, Nokia’s $250 million windfall, Gameloft's mobile experience
Published: January 30, 2012
News briefs: The CW, Kia Motors launch mobile Nikita game; Former Palm chief departs HP; Microsoft paid Nokia $250 million; Gameloft launches new mobile experience with Sprint.


Advertisers drive 617 percent jump in magazine 2D bar codes: Nellymoser
Published: January 26, 2012
The number of 2D bar codes appearing in magazine advertising rose 617 percent last year while the use of these codes for editorial purposes was flat, according to a new report from Nellymoser.
Carrier IQ and Starbucks?
Published: December 22, 2011
By Gary Schwartz

Now that I have your attention, there is an interesting parallel between Carrier IQ and Starbucks that explains a lot about the phantoms we battle in the mobile world.

Meredith standardizes mobile bar codes with Microsoft Tag
Published: December 12, 2011
Meredith Corp. is cementing its mobile bar code strategy by using Microsoft Tags across its properties.
Microsoft courts app developers to support its big aspirations for Windows Store
Published: December 9, 2011
Microsoft is going all out to attract application developers to Windows by offering them the opportunity to earn more money than on app stores for Apple and Android.
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