Tag: Microsoft

Total Results: 279

Facebook, Microsoft, Twitter: News briefs

Published: August 4, 2011

News briefs: Facebook acquires digital book publisher to enable richer sharing; Microsoft could pay $70 million in Alcatel-Lucent patent case; Twitter revamps iPad experience with HTML5.

JCPenney taps mobile bar codes to influence back-to-school shopping

Published: July 25, 2011

Department store chain J. C. Penney Co. Inc. is bolstering its back-to-school initiative by incorporating QR codes and Microsoft tags throughout multiple consumer touch points such as billboards, subway stations, magazine ads and direct mail.

Groupon, Apple, AT&T: News briefs

Published: July 25, 2011

News briefs: Groupon under scrutiny for its data collection practices; With video streaming growing, Apple considers Hulu bid; Can Verizon benefit from usage-based data pricing as AT&T has?

Microsoft, ComScore, Jumptap: News briefs

Published: July 20, 2011

News briefs: Microsoft outperforms AdMob for in-app advertising; Mobile map use grows 39pc in past 12 months: ComScore; Mobile auto site traffic growing faster than online: Jumptap.

K-Swiss uses mobile sweepstakes, content to connect customers with products

Published: July 12, 2011

Sports footwear and apparel company K-Swiss races into mobile with a new campaign that engages consumers via mobile using Microsoft Tags, a sweepstakes and extensive content.

Is Microsoft trying to boost Windows 7 by going after Android licenses?

Published: July 12, 2011

Microsoft has signed a handful of licensing agreements with Android manufacturers, but is the move intended to drive revenue in mobile or get Windows Phone 7 more voice at the table?

Coca-Cola, HMSHost increase awareness via mobile sweepstakes campaign

Published: July 5, 2011

Coca-Cola and HMSHost have teamed up to support hunger relief efforts and offer consumers a chance to win a dream vacation via a mobile campaign.

Nortel patents give Apple, Microsoft a leg-up in lawsuits

Published: July 5, 2011

Apple and Microsoft are among the companies acquiring Nortel Networks’ coveted patent assets, while Google and Intel lost out.

Will Office 365 change Microsoft’s position in mobile?

Published: June 29, 2011

One of Microsoft’s goals with Office 365, its new cloud-based office productivity suite, is to strengthen the company's position in mobile, but it remains to be seen if the offer is compelling enough to attract new customers.

Microsoft looks to boost mobile ad exchange with broader availability of inventory

Published: June 22, 2011

Microsoft is making in-app ad inventory more broadly available as it looks to help advertisers achieve scale in the mobile space.