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Tag: Microsoft


Total Results: 310

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Florida embraces mobile to drive voter turnout
Published: January 31, 2012
Mobile played a role in driving voter turnout for today’s Republican presidential primary in Florida, with many residents checking their voter status and updating their information with their mobile phones in time for the primary.
News briefs - Nikita mobile game, Jon Rubinstein exits HP, Nokia’s $250 million windfall, Gameloft's mobile experience
Published: January 30, 2012
News briefs: The CW, Kia Motors launch mobile Nikita game; Former Palm chief departs HP; Microsoft paid Nokia $250 million; Gameloft launches new mobile experience with Sprint.


Advertisers drive 617 percent jump in magazine 2D bar codes: Nellymoser
Published: January 26, 2012
The number of 2D bar codes appearing in magazine advertising rose 617 percent last year while the use of these codes for editorial purposes was flat, according to a new report from Nellymoser.
Carrier IQ and Starbucks?
Published: December 22, 2011
By Gary Schwartz

Now that I have your attention, there is an interesting parallel between Carrier IQ and Starbucks that explains a lot about the phantoms we battle in the mobile world.

Meredith standardizes mobile bar codes with Microsoft Tag
Published: December 12, 2011
Meredith Corp. is cementing its mobile bar code strategy by using Microsoft Tags across its properties.
Microsoft courts app developers to support its big aspirations for Windows Store
Published: December 9, 2011
Microsoft is going all out to attract application developers to Windows by offering them the opportunity to earn more money than on app stores for Apple and Android.
Shape garners 400,000 entries through Microsoft Tag initiative
Published: December 8, 2011
Shape magazine's Microsoft Tag campaign in its November issue garnered 400,000 entries.
Coca-Cola, Microsoft, ABC and AOL lament over mobile measurement
Published: November 21, 2011
LOS ANGELES – A roundtable of executives from Coca-Cola, Microsoft, ABC and AOL at the Mobile Marketing Forum discussed the importance of a centralized dashboard for mobile measurement to be able to tie campaign performance to ROI.
Target sees 250,000 consumer engagements via mobile circular campaign
Published: November 18, 2011
LOS ANGELES – A former Target executive at the Mobile Marketing Forum 2011 said the company saw 250,000 consumer engagements when it ran a mobile circular campaign for the back-to-school season.
Are storefront mobile calls to action effective in driving in-store holiday traffic?
Published: November 16, 2011
Retailers are showcasing mobile calls to action in their store windows, on signs inside stores and in other high-traffic areas as a way to make shopping more convenient this holiday season.
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