Tag: Microsoft

Total Results: 279

Microsoft targets advertisers with new mobile rich media offerings

Published: June 1, 2011

Microsoft Advertising has expanded its mobile rich media offerings nationwide with the addition of two additional partners, EyeWonder and Phluant.

Ditching Ovi brand a good idea for Nokia: analyst

Published: May 17, 2011

Nokia will begin rebranding its Ovi mobile services brand while also questioning Apple's right to trademark "App Store."

Microsoft bets on mobile video via $8.5B Skype acquisition

Published: May 11, 2011

Microsoft Corp. has entered into a definitive agreement to acquire Skype for $8.5 billion and further expand real-time video communications.

Which smartphone OS is easiest to develop mobile apps for?

Published: April 27, 2011

With so many different operating systems in the smartphone space, deciding where to launch a new app is no longer as simple as saying, “iPhone.”

How Xbox Kinect adds a new dimension to marketing

Published: April 27, 2011

By Ryan Engle

Few companies have taken the plunge to use Kinect as a marketing tool, but most have dragged their feet, preferring to let the technology mature rather than act as a guinea pig.

Ad-supported apps better monetization model than paid: developer

Published: April 22, 2011

Advertising support is a better way to monetize applications compared to the paid model, according to a software developer that has created apps for several mobile operating systems.

Top 10 mobile advertising campaigns in Q1

Published: April 20, 2011

Mobile advertising is really taking off, with creative executions in the first quarter of 2011 unlike anything the industry has ever seen.

Keep a balanced investment between apps and mobile Web: Microsoft Advertising

Published: April 20, 2011

A Microsoft study found that consumer usage of mobile Web browsers and mobile apps is equal, signaling the importance for marketers to keep a balanced investment between the two.

What increased competition among search engines means for mobile marketers

Published: April 11, 2011

As mobile search continues to grow at a rapid pace, the competition between the various search engines will grow more intense, making it increasingly important for mobile marketers to think more broadly, per industry experts.

Microsoft targets iPad users to expand Bing’s reach

Published: April 11, 2011

Microsoft has launched the Bing for iPad application in an attempt to expand the reach of its search engine by targeting Apple tablet users.