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Tag: Microsoft


Total Results: 301

   Displaying: 71 - 80

T-Mobile, Isis, Google: News briefs
Published: August 5, 2011
News briefs: T-Mobile loses 50,000 customers in second quarter; Isis using C-Sam’s NFC mobile wallet platform; Google calls out Apple, Microsoft for using patents as a weapon.

Allure magazine gives away 25,403 free products via mobile bar code campaign
Published: August 4, 2011
Conde Nast’s Allure magazine is using Microsoft Tags again after the success of last year’s program, which generated 444,572 scans.
Facebook, Microsoft, Twitter: News briefs
Published: August 4, 2011
News briefs: Facebook acquires digital book publisher to enable richer sharing; Microsoft could pay $70 million in Alcatel-Lucent patent case; Twitter revamps iPad experience with HTML5.

JCPenney taps mobile bar codes to influence back-to-school shopping
Published: July 25, 2011
Department store chain J. C. Penney Co. Inc. is bolstering its back-to-school initiative by incorporating QR codes and Microsoft tags throughout multiple consumer touch points such as billboards, subway stations, magazine ads and direct mail.
Groupon, Apple, AT&T: News briefs
Published: July 25, 2011
News briefs: Groupon under scrutiny for its data collection practices; With video streaming growing, Apple considers Hulu bid; Can Verizon benefit from usage-based data pricing as AT&T has?
Microsoft, ComScore, Jumptap: News briefs
Published: July 20, 2011
News briefs: Microsoft outperforms AdMob for in-app advertising; Mobile map use grows 39pc in past 12 months: ComScore; Mobile auto site traffic growing faster than online: Jumptap.
K-Swiss uses mobile sweepstakes, content to connect customers with products
Published: July 12, 2011
Sports footwear and apparel company K-Swiss races into mobile with a new campaign that engages consumers via mobile using Microsoft Tags, a sweepstakes and extensive content.
Is Microsoft trying to boost Windows 7 by going after Android licenses?
Published: July 12, 2011
Microsoft has signed a handful of licensing agreements with Android manufacturers, but is the move intended to drive revenue in mobile or get Windows Phone 7 more voice at the table?
Coca-Cola, HMSHost increase awareness via mobile sweepstakes campaign
Published: July 5, 2011
Coca-Cola and HMSHost have teamed up to support hunger relief efforts and offer consumers a chance to win a dream vacation via a mobile campaign.
Nortel patents give Apple, Microsoft a leg-up in lawsuits
Published: July 5, 2011
Apple and Microsoft are among the companies acquiring Nortel Networks’ coveted patent assets, while Google and Intel lost out.