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Tag: Microsoft


Total Results: 298

   Displaying: 71 - 80

JCPenney taps mobile bar codes to influence back-to-school shopping
Published: July 25, 2011
Department store chain J. C. Penney Co. Inc. is bolstering its back-to-school initiative by incorporating QR codes and Microsoft tags throughout multiple consumer touch points such as billboards, subway stations, magazine ads and direct mail.
Groupon, Apple, AT&T: News briefs
Published: July 25, 2011
News briefs: Groupon under scrutiny for its data collection practices; With video streaming growing, Apple considers Hulu bid; Can Verizon benefit from usage-based data pricing as AT&T has?
Microsoft, ComScore, Jumptap: News briefs
Published: July 20, 2011
News briefs: Microsoft outperforms AdMob for in-app advertising; Mobile map use grows 39pc in past 12 months: ComScore; Mobile auto site traffic growing faster than online: Jumptap.
K-Swiss uses mobile sweepstakes, content to connect customers with products
Published: July 12, 2011
Sports footwear and apparel company K-Swiss races into mobile with a new campaign that engages consumers via mobile using Microsoft Tags, a sweepstakes and extensive content.
Is Microsoft trying to boost Windows 7 by going after Android licenses?
Published: July 12, 2011
Microsoft has signed a handful of licensing agreements with Android manufacturers, but is the move intended to drive revenue in mobile or get Windows Phone 7 more voice at the table?
Coca-Cola, HMSHost increase awareness via mobile sweepstakes campaign
Published: July 5, 2011
Coca-Cola and HMSHost have teamed up to support hunger relief efforts and offer consumers a chance to win a dream vacation via a mobile campaign.
Nortel patents give Apple, Microsoft a leg-up in lawsuits
Published: July 5, 2011
Apple and Microsoft are among the companies acquiring Nortel Networks’ coveted patent assets, while Google and Intel lost out.

Will Office 365 change Microsoft’s position in mobile?
Published: June 29, 2011
One of Microsoft’s goals with Office 365, its new cloud-based office productivity suite, is to strengthen the company's position in mobile, but it remains to be seen if the offer is compelling enough to attract new customers.
Microsoft looks to boost mobile ad exchange with broader availability of inventory
Published: June 22, 2011
Microsoft is making in-app ad inventory more broadly available as it looks to help advertisers achieve scale in the mobile space.
Microsoft targets advertisers with new mobile rich media offerings
Published: June 1, 2011
Microsoft Advertising has expanded its mobile rich media offerings nationwide with the addition of two additional partners, EyeWonder and Phluant.
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