Tag: Microsoft

Total Results: 280

Microsoft targets iPad users to expand Bing’s reach

Published: April 11, 2011

Microsoft has launched the Bing for iPad application in an attempt to expand the reach of its search engine by targeting Apple tablet users.

Android No. 1 but marketers must also target iOS, Windows Phone, BlackBerry

Published: April 11, 2011

Google’s Android will become the most popular mobile operating system in the world by the end of this year and will account for 49 percent of the smartphone market by next year, according to Gartner.

Can Google overcome antitrust scrutiny to maintain mobile search dominance?

Published: April 7, 2011

With Microsoft pressing E.U. regulators to investigate Google for antitrust violations and rumors swirling that the U.S. government may pursue an inquiry, Google must worry about more than just innovation to maintain its dominant market position in mobile search.

Bare Escentuals incorporates mobile into direct mail strategy

Published: March 22, 2011

Bare Escentuals is placing mobile bar codes within its Macy's direct mail pieces to educate consumers about its new skincare products.

Holland America incorporates Microsoft Tags to encourage social sharing

Published: March 22, 2011

Holland America Line’s new marketing effort incorporates Microsoft Tags in its print advertising to connect consumers with more information about cruise options and onboard amenities via a mobile Web-based experience.

What will generate buzz at CTIA Wireless 2011 in Orlando?

Published: March 18, 2011

With the wireless world set to descend on Orlando, FL, for the CTIA Wireless 2011 conference, here is a look at the expectations of attendees, exhibitors, panelists and keynote speakers for which mobile marketing topics will create the most buzz at the show.

Lexus sponsors new Sports Illustrated mobile properties during March Madness

Published: March 17, 2011

Toyota Motor Corp.’s Lexus is the exclusive sponsor of Time Inc.’s Sports Illustrated NCAA Tournament Front Row applications for Google’s Android, Apple’s iPhone and iPod touch, as well as Flipboard for the iPad.

USA Today taps Microsoft Tags to boost reader engagement

Published: March 15, 2011

Gannett Co. Inc.'s USA Today is using Microsoft Tags to promote its new Mobile Hoopla contest and encourage fans of the annual men’s college basketball tournament to enter.

Bing-sponsored, Disney-created Katy Perry app exceeds 4M downloads

Published: March 11, 2011

With the original version having been downloaded more than 4 million times, Microsoft’s Bing renewed its commitment as the exclusive sponsor of the “Katy Perry Revenge 2 by Bing” application.

Allure magazine bolsters readership via mobile giveaways

Published: March 10, 2011

Conde Nast’s Allure magazine is offering its readers a chance to win free stuff by scanning a Microsoft Tag on the publication’s Web site.