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Tag: Microsoft

Total Results: 314

   Displaying: 81 - 90

Mobile bar codes: Either do it right or not at all, says Microsoft Tag exec
Published: September 23, 2011
NEW YORK Ė Mobile bar codes are a quick way for consumers to engage with the brand and its content, but it can either be a hit or miss for brands.
Five ways to ruin a 2D bar code campaign and how to fix it
Published: September 7, 2011
By Bill McQuain

As 2D bar code campaigns become more popular, many companies are failing to follow the golden rules of implementing mobile codes, leaving consumers frustrated and confused. These are five pitfalls to avoid.

Microsoft, Apple, Facebook: News briefs
Published: August 25, 2011
News briefs: Microsoft sues Motorola for patent infringement; US law firms target Apple, publishers over ebooks; Facebook abandons mobile check-in service.
T-Mobile, Isis, Google: News briefs
Published: August 5, 2011
News briefs: T-Mobile loses 50,000 customers in second quarter; Isis using C-Samís NFC mobile wallet platform; Google calls out Apple, Microsoft for using patents as a weapon.

Allure magazine gives away 25,403 free products via mobile bar code campaign
Published: August 4, 2011
Conde Nastís Allure magazine is using Microsoft Tags again after the success of last yearís program, which generated 444,572 scans.
Facebook, Microsoft, Twitter: News briefs
Published: August 4, 2011
News briefs: Facebook acquires digital book publisher to enable richer sharing; Microsoft could pay $70 million in Alcatel-Lucent patent case; Twitter revamps iPad experience with HTML5.

JCPenney taps mobile bar codes to influence back-to-school shopping
Published: July 25, 2011
Department store chain J. C. Penney Co. Inc. is bolstering its back-to-school initiative by incorporating QR codes and Microsoft tags throughout multiple consumer touch points such as billboards, subway stations, magazine ads and direct mail.
Groupon, Apple, AT&T: News briefs
Published: July 25, 2011
News briefs: Groupon under scrutiny for its data collection practices; With video streaming growing, Apple considers Hulu bid; Can Verizon benefit from usage-based data pricing as AT&T has?
Microsoft, ComScore, Jumptap: News briefs
Published: July 20, 2011
News briefs: Microsoft outperforms AdMob for in-app advertising; Mobile map use grows 39pc in past 12 months: ComScore; Mobile auto site traffic growing faster than online: Jumptap.
K-Swiss uses mobile sweepstakes, content to connect customers with products
Published: July 12, 2011
Sports footwear and apparel company K-Swiss races into mobile with a new campaign that engages consumers via mobile using Microsoft Tags, a sweepstakes and extensive content.