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Tag: Microsoft

Total Results: 327

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Carrier IQ and Starbucks?
Published: December 22, 2011
By Gary Schwartz

Now that I have your attention, there is an interesting parallel between Carrier IQ and Starbucks that explains a lot about the phantoms we battle in the mobile world.

Meredith standardizes mobile bar codes with Microsoft Tag
Published: December 12, 2011
Meredith Corp. is cementing its mobile bar code strategy by using Microsoft Tags across its properties.
Microsoft courts app developers to support its big aspirations for Windows Store
Published: December 9, 2011
Microsoft is going all out to attract application developers to Windows by offering them the opportunity to earn more money than on app stores for Apple and Android.
Shape garners 400,000 entries through Microsoft Tag initiative
Published: December 8, 2011
Shape magazine's Microsoft Tag campaign in its November issue garnered 400,000 entries.
Coca-Cola, Microsoft, ABC and AOL lament over mobile measurement
Published: November 21, 2011
LOS ANGELES – A roundtable of executives from Coca-Cola, Microsoft, ABC and AOL at the Mobile Marketing Forum discussed the importance of a centralized dashboard for mobile measurement to be able to tie campaign performance to ROI.
Target sees 250,000 consumer engagements via mobile circular campaign
Published: November 18, 2011
LOS ANGELES – A former Target executive at the Mobile Marketing Forum 2011 said the company saw 250,000 consumer engagements when it ran a mobile circular campaign for the back-to-school season.
Are storefront mobile calls to action effective in driving in-store holiday traffic?
Published: November 16, 2011
Retailers are showcasing mobile calls to action in their store windows, on signs inside stores and in other high-traffic areas as a way to make shopping more convenient this holiday season.
Will Nokia’s Windows embrace win over US consumers, carriers?
Published: October 31, 2011
The lukewarm reception for Nokia’s first smartphones on the Windows Phone operating system suggests the company has work cut out for it in terms of gaining a bigger role in the United States mobile space.
Del Taco uses Microsoft Tags for $50,000 sweepstakes
Published: October 27, 2011
Fast food chain Del Taco is integrating mobile bar codes on its products to promote the film Real Steal and give consumers the chance to win prizes.
Dentyne taps Microsoft Tags to advocate fresh breath
Published: October 11, 2011
Chewing gum brand Dentyne is spreading the word about fresh breath via Microsoft Tags that are placed on its packaging.
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