Tag: Microsoft

Total Results: 279

Herbal Essences Microsoft Tag effort rolls out in 53,000 stores

Published: March 8, 2011

Clairol's Herbal Essences has rolled out a retail mobile campaign and is using Microsoft Tags on its in-store shelf talkers to help shoppers determine which hair products are best for them.

Google’s Android No. 1 in smartphone market: comScore

Published: March 8, 2011

Google’s Android operating system took the lead among smartphone platforms with 31.2 percent market share after two short months in second place, according to data from comScore Inc.’s MobiLens.

Can iPad 2 fend off challenges from rivals such as Motorola Xoom?

Published: February 28, 2011

With Apple set to announce the iPad 2 this week and a flood of competing tablets hitting the market – including the formidable Motorola Xoom – where should brands and retailers focus their budgets?

Homes.com rounds out mobile compatibility by launching Windows Phone 7 app

Published: February 28, 2011

Homes.com’s latest app is for Microsoft’s Windows Phone 7 operating system, arguably making it the first real estate company to let buyers search for homes and rental properties on all major mobile platforms.

Sports Illustrated makes Swimsuit Edition interactive with Microsoft Tags

Published: February 18, 2011

Time Inc.’s Sports Illustrated 2011 Swimsuit Edition is incorporating Microsoft Tags into the pages of the magazine to connect readers to interactive content beyond the issues’ pages.

MSN expands mobile strategy to Windows Phone 7 platform

Published: February 18, 2011

MSN has bolstered its cross-platform mobile strategy with the addition of a mobile app and Web site, both optimized for Microsoft’s Windows Phone 7.

Nokia/Microsoft deal is make-or-break mobile play: analyst

Published: February 14, 2011

A leading analyst is questioning whether the synergy between Microsoft and Nokia will mean success for both players in the mobile ecosystem.

Universal Pictures uses mobile to link static print ads to interactive content

Published: February 10, 2011

Universal Pictures is using Microsoft Tag technology to promote the upcoming Judd Apatow movie “Bridesmaids.”

So mobile is supposed to save Yahoo?

Published: February 8, 2011

Rumor has it that Yahoo is developing an application publishing platform to let users download personalized content on various mobile devices. But will a revamped mobile strategy be enough to keep pace with competitors?

Future of mobile Internet is through social networks

Published: February 1, 2011

By Paul Amsellem

The ongoing mobile turf war between Apple, Google, Microsoft, Nokia and BlackBerry may change completely with the entry of a new player who will redefine the mobile Internet's most potent use.