Tag: Microsoft

Total Results: 259

Mobile rich media achieves 2.5 times higher interaction than standard banners: MMF panel

Published: November 19, 2010

LOS ANGELES – Mobile rich media can be an immersive experience, but can also be considered intrusive by consumers if the ads are served at the wrong time, per panelists at the Mobile Marketing Forum.

GMC mobile search effort results in 44pc lift in purchase intent

Published: November 18, 2010

LOS ANGELES – A Microsoft Advertising executive who keynoted the Mobile Marketing Association's Mobile Marketing Forum stressed the importance of shaping a mobile search strategy to help consumers make decisions.

Mobile ads four-to-five times more effective than online ads: InsightExpress

Published: November 15, 2010

REDMOND, WA – Mobile advertising is four-to-five times more effective than online advertising, on average, according to an InsightExpress presentation at a Microsoft workshop.

GMC mobile ad campaign increases purchase intent 22pc: Starcom exec

Published: November 5, 2010

NEW YORK – Executives from General Motors Co.’s agency Starcom, Microsoft Advertising, Steve Madden and Mogreet demonstrated how mobile helps them achieve marketing objectives during a panel at ad:tech.

OS wars: Who is challenging Apple for smartphone dominance?

Published: November 2, 2010

While Apple has had plenty of good news lately, many other competing handset manufacturers and operating systems are coming on strong. Who has the best chance to be No. 1?

Mobile bar codes create product merchandising opportunities: Microsoft Tag exec

Published: October 28, 2010

Bar codes let marketers connect the digital world to the physical realm and even create product merchandising opportunities for brands and retailers.

Allure bar code campaign is largest to-date with 444,572 scans

Published: October 20, 2010

Allure’s use of Microsoft Tags as an entry point into the magazine’s annual “Free Stuff” giveaways resulted in 444,572 scans, making it the largest mobile bar code campaign to-date.

Microsoft sponsors Disney app to introduce iPhone users to Bing

Published: October 19, 2010

Disney Mobile’s Tapulous is marketing singer Katy Perry's new single "Firework" via a mobile application.

Windows Phone 7 may not have big impact on mobile advertising: analyst

Published: October 12, 2010

Microsoft made a big splash in its attempt to make a comeback in the smartphone business, with coordinated events worldwide touting Windows Phone 7. But will the OS make a big enough dent to matter to marketers?

Microsoft’s lawsuit against Motorola unlikely to kill Droid devices: attorney

Published: October 5, 2010

Microsoft's patent infringement action against Motorola is part of its ongoing battle against Google’s Android OS, but experts doubt it will affect the growing number of Droid users.