Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Microsoft


Total Results: 301

   Displaying: 81 - 90

Will Office 365 change Microsoft’s position in mobile?
Published: June 29, 2011
One of Microsoft’s goals with Office 365, its new cloud-based office productivity suite, is to strengthen the company's position in mobile, but it remains to be seen if the offer is compelling enough to attract new customers.
Microsoft looks to boost mobile ad exchange with broader availability of inventory
Published: June 22, 2011
Microsoft is making in-app ad inventory more broadly available as it looks to help advertisers achieve scale in the mobile space.
Microsoft targets advertisers with new mobile rich media offerings
Published: June 1, 2011
Microsoft Advertising has expanded its mobile rich media offerings nationwide with the addition of two additional partners, EyeWonder and Phluant.
Ditching Ovi brand a good idea for Nokia: analyst
Published: May 17, 2011
Nokia will begin rebranding its Ovi mobile services brand while also questioning Apple's right to trademark "App Store."
Microsoft bets on mobile video via $8.5B Skype acquisition
Published: May 11, 2011
Microsoft Corp. has entered into a definitive agreement to acquire Skype for $8.5 billion and further expand real-time video communications.
Which smartphone OS is easiest to develop mobile apps for?
Published: April 27, 2011
With so many different operating systems in the smartphone space, deciding where to launch a new app is no longer as simple as saying, “iPhone.”
How Xbox Kinect adds a new dimension to marketing
Published: April 27, 2011
By Ryan Engle

Few companies have taken the plunge to use Kinect as a marketing tool, but most have dragged their feet, preferring to let the technology mature rather than act as a guinea pig.

Ad-supported apps better monetization model than paid: developer
Published: April 22, 2011
Advertising support is a better way to monetize applications compared to the paid model, according to a software developer that has created apps for several mobile operating systems.

Top 10 mobile advertising campaigns in Q1
Published: April 20, 2011
Mobile advertising is really taking off, with creative executions in the first quarter of 2011 unlike anything the industry has ever seen.
Keep a balanced investment between apps and mobile Web: Microsoft Advertising
Published: April 20, 2011
A Microsoft study found that consumer usage of mobile Web browsers and mobile apps is equal, signaling the importance for marketers to keep a balanced investment between the two.