Tag: Mike DiMarco

Total Results: 4

Coors Light propels foot traffic via location-based mobile ads

Published: January 9, 2013

MillerCoors-owned Coors Light is honing in on location with a mobile advertising campaign that drives consumers to local bars and restaurants to watch their favorite sports games.

Simplicity is the backbone to mobile marketing

Published: September 4, 2012

Consumers are increasingly making their mobile devices the primary medium to consume content, opening up marketing opportunities to target a group of highly-engaged users. However, some marketers are forgetting that straight-forward and clear campaigns yield the strongest results.

Lionsgate Home Entertainment aims for DVD sales through mobile initiative

Published: July 27, 2012

Lionsgate Home Entertainment is relying on mobile advertising as a medium to drive sales for the television show "Boss."

Michelob Ultra stirs up brand awareness via mobile ads

Published: July 9, 2012

Anheuser-Busch’s Michelob Ultra is using rich media mobile advertising to give consumers an interactive behind-the-scenes look at how the new beverage is made.