Tag: Mike May
Total Results: 3
- Southwest Airlines builds email database via mobile initiative
- Published: June 26, 2012
- Southwest Airlines is aiming to bolster its email list by running a mobile ad campaign that encourages consumers to sign-up.
- Dole bolsters email database via mobile ads
- Published: February 22, 2012
- Dole is running a mobile advertising campaign that not only builds up its mobile database, but also encourages users to join an online community that promotes the company's line of salad products.
- What is the secret to driving app downloads?
- Published: January 27, 2012
- Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.