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Tag: Mike May

Total Results: 3

Southwest Airlines builds email database via mobile initiative
Published: June 26, 2012
Southwest Airlines is aiming to bolster its email list by running a mobile ad campaign that encourages consumers to sign-up.
Dole bolsters email database via mobile ads
Published: February 22, 2012
Dole is running a mobile advertising campaign that not only builds up its mobile database, but also encourages users to join an online community that promotes the company's line of salad products.
What is the secret to driving app downloads?
Published: January 27, 2012
Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.
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