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Tag: Mike May

Total Results: 2

Dole bolsters email database via mobile ads: Published: February 22, 2012; Dole is running a mobile advertising campaign that not only builds up its mobile database, but also encourages users to join an online community that promotes the company's line of salad products.
What is the secret to driving app downloads?: Published: January 27, 2012; Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.