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Tag: Mike Ricci


Total Results: 3

Mobile measurement and what to do about it
Published: October 13, 2011
By Mike Ricci

A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.

Mobile is important aspect of CRM profiling: Merkle exec
Published: October 7, 2010
The mobile marketing medium is starting to gain wider acceptance, with old-school agencies such as Merkle jumping on the bandwagon and making a case for the industry among its clients.
Database marketing agency Merkle adds mobile practice
Published: July 16, 2009
Merkle Inc., one of the leading database marketing agencies with clients such as Dell, Nike and GEICO, has launched a new mobile marketing practice.
download the whitepaper!