Tag: Mike Wehr

Total Results: 28

Brands investing in mobile more than ever: MMA head

Published: June 3, 2009

NEW YORK - This year brands are on pace to spend more than they ever have on mobile marketing campaigns, according to the Mobile Marketing Association's president/CEO.

MMA names Board of Directors, discusses priorities

Published: May 15, 2009

The Mobile Marketing Association has announced its 2009 North American Board of Directors, with a noticeable increase in the representation of mobile advertising specialists.

Mobile Marketing Association convinces carriers to merge best-practice playbook

Published: April 3, 2009

LAS VEGAS -- The four leading wireless carriers nationwide have agreed to incorporate their mobile marketing guidelines within the Mobile Marketing Association's best practices.

MMA launches educational DVD series

Published: March 25, 2009

The MMA has announced the availability of the first DVD in its new series of educational tools, including content from the November 2008 Mobile Marketing Forum.

H&R Block, E*Trade push mobile around Super Bowl

Published: January 30, 2009

Mobile marketing will get another major boost this Sunday when many Super Bowl advertisements drive viewers to either text or visit a mobile Web site as a call to action.

Mobile Marketing Association names new chief

Published: January 12, 2009

Mike Wehrs comes in as the new president/CEO of the Mobile Marketing Association, charged with evangelizing mobile marketing in a take-no-prisoners economy.

A new sheriff in town

Published: January 12, 2009

Surely it is presumptuous to advise the incoming president of the U.S. But we certainly wouldn't mind bundling a helpful word or two with our best wishes to Mike Wehrs, the new president/CEO of the MMA.

Consumers' mobile experience to improve drastically in coming years: CTIA panel

Published: April 3, 2008

LAS VEGAS -- The consumer mobile experience is going to be drastically different in the next few years, according to a panel yesterday at the CTIA Wireless 2008 show.