Tag: Mike Wehrs

Total Results: 22

Mobile bar code scans increase 300pc year-over-year: Scanbuy

Published: February 2, 2012

Mobile bar code scanning saw a 300 percent increase in 2011 compared to 2010, according to a new study from Scanbuy.

CEOs dish on QR codes at Mobile Marketing Summit

Published: September 9, 2011

NEW YORK – Scanbuy CEO Mike Wehrs defended QR codes during a heated CEO panel at Mobile Marketer's Mobile Marketing Summit.

USPS marries mobile with mail via QR code promotion

Published: July 7, 2011

The United States Postal Service has rolled out a mobile bar code promotion that provides businesses with a 3 percent discount on products.

Ford boasts brand awareness via mobile marketing effort

Published: June 8, 2011

Ford Motor Co. is using mobile bar codes to engage Internet Week attendees to participate in its “Ford Focus Hunt” campaign for a chance to win a prize pack.

Bar code scanning traffic increased 800pc in one year: Scanbuy

Published: April 13, 2011

Apple iPhone users generate the most scans, according to Scanbuy’s latest bar code trend report.

Examples of five mobile bar code strategies during the 2010 holidays

Published: February 15, 2011

By Mike Wehrs

Ninety-seven percent of survey respondents found mobile bar codes useful during their holiday shopping, creating opportunities for marketers to influence consumers' purchase decisions.

What does MMA CEO’s resignation mean for mobile marketing?

Published: December 9, 2009

The MMA announced that global president/CEO Mike Wehrs will resign effective Dec. 31 after having led the association for just one year. So where does this leave the industry?

MMA unveils mobile marketing education program during keynote

Published: November 18, 2009

LOS ANGELES - The Mobile Marketing Association announced the Certified Mobile Marketer Program during the morning keynote address at its Mobile Marketing Forum event.

Mobile Marketing Association announces 2009 Global Award finalists

Published: October 27, 2009

The Mobile Marketing Association, a global organization promoting the development and sustainability of mobile marketing, has announced the finalists for its Fifth Annual Global Mobile Marketing Awards.

Mobile Marketing Association responds to FCC inquiry

Published: October 5, 2009

The MMA submitted two letters to the Federal Communications Commission last week in response to its Notices of Inquiry into the domestic wireless communications market.