Tag: Millennial Media

Total Results: 124

Mobile campaigns with store locator grow 47pc month-to-month: study

Published: January 12, 2012

Mobile advertising campaigns that include a store locator function grew 47 percent month-to-month, according to a new study from Millennial Media.

Recent Apple, Yahoo, Millennial moves prove race is on for mobile advertising

Published: January 9, 2012

Last week saw several mobile advertising players do some housekeeping as they try to look their best and take advantage of what is expected to be significant growth in mobile advertising this year.

VeeV Acai Spirit stirs up brand awareness via mobile ads

Published: December 19, 2011

Veev Acai Spirit tapped mobile ads to help drive awareness and increase sales.

Apple’s losses are Google’s gains in mobile advertising

Published: December 14, 2011

Apple iAd is not the only game in town when it comes to mobile advertising, a fact that marketers are increasingly aware of.

Mobile ad campaigns focused on app downloads increased 33pc in October: Millennial Media

Published: December 8, 2011

Campaigns that directed consumers to an app download page as opposed to a Web site or landing page increased 33 percent month-over-month, according to Millennial Media’s SMART report for October.

Impressions from touchscreen devices grow 44pc year-over-year: study

Published: November 22, 2011

Impressions from touchscreens on Millennial Media’s network grew 44 percent year-to-year, proving that smartphone adoption is on the rise.

Paramount shifts from branding to conversion-focused mobile strategy

Published: November 18, 2011

LOS ANGELES – A Paramount executive that spoke at the Mobile Marketing Forum revealed that his company is moving from using mobile advertising as a branding tool to using the channel to drive actual conversion via ticket sales.

Location-based targeting grew 50pc quarter-over-quarter: study

Published: November 10, 2011

Local-based targeting grew 50 percent quarter-over-quarter and made up 66 percent of all the targeted audience campaigns on Millennial Media’s platform, according to the company’s recent report.

How and why consumer mobile engagement is constant throughout the day

Published: November 4, 2011

By Erin (Mack) McKelvey

Many of our advertisers ask us if there is a peak time or more preferable time to serve their mobile ads. The answer is yes and no.

IOS impressions grow 60pc: Millennial Media

Published: October 25, 2011

IOS mobile advertising impressions grew 60 percent year-to-year on Millennial Media’s network, indicating that Apple remains a steady force in the industry.