Tag: Millennial Media

Total Results: 131

Volvo taps mobile for XC60 promo in Russia

Published: August 20, 2009

Automobile giant Volvo has turned to the mobile channel to promote its brand in Russia.

McDonald's taps mobile for McCafe Mocha promotion

Published: August 6, 2009

McDonald's has launched its first mobile marketing campaign that specifically targets the Hispanic demographic while on the go.

Chanel connects with luxury consumers via mobile

Published: August 5, 2009

Luxury brand Chanel is staying connected to its customers through an initiative that makes the mobile channel quite fashionable.

Mobile ad networks: Who’s No. 1?

Published: August 5, 2009

In June, the active mobile Web audience in the U.S. surpassed 55 million unique visitors, according to Nielsen, and mobile ad networks are touting their ability to reach those eyeballs. So who's No. 1?

Apple's profits soar despite recession

Published: July 23, 2009

With 5.2 million iPhones sold in the third quarter alone, Apple is laughing in the face of those who thought the OEM would have to lower its smartphone prices during the recession.

Examiner.com eyes mobile with new site

Published: July 20, 2009

Examiner.com has cornered mobile in its quest for broader reach, implementing a new mobile Web site to highlight its national content.

Traditional advertisers ramping up their mobile strategies: Study

Published: July 17, 2009

It is evident brands are realizing the benefit of mobile since campaigns sending traffic to site as a landing page increased 10.46 percent in June.

Nexage gets $4M in funding for mobile advertising

Published: July 16, 2009

Mobile advertising service provider Nexage has closed $4 million in Series A funding from BlackBerry Partners Fund and GrandBanks Capital.

Christian Dior makes fashion statement with mobile marketing

Published: July 7, 2009

Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.

Can Google translate search expertise to succeed in mobile display?

Published: June 26, 2009

Search giant Google's launch of AdSense for Mobile Applications is destined to contribute to the growth of mobile marketing and the app development industry.