Tag: Millennial Media

Total Results: 131

Dos and don’ts of holiday mobile marketing: Experts speak out

Published: November 2, 2009

Brands that have been stung by the economic slowdown will likely be using mobile as part of their multichannel efforts to drive sales this holiday season.

Place for both wireless and wired Web presence: Millennial Media exec

Published: October 21, 2009

If the mobile industry had its way, all computers and the wired Web would cease to exist. And yet mobile ad networks such as Millennial Media realize that the wired and mobile Web complement.

Coca-Cola's Fanta mobile effort claimed to exceed expectations

Published: October 19, 2009

Coca-Cola Co. soft drink brand Fanta’s use of mobile to promote its Search for the Fourth Fantana campaign set new records of mobile engagement.

Entertainment top vertical in mobile ad spend: Millennial Media

Published: October 19, 2009

The entertainment industry, an early innovator in mobile, remained the top vertical in terms of mobile advertising spend in the third quarter, according to Millennial Media’s SMART report.

CTIA round-up: marketers’ reactions split

Published: October 12, 2009

While the various rooftop parties all received rave reviews, marketers’ take on the actual agenda of the CTIA show ranged from enthusiastic to "Eh."

Mobile Ad Summit attendees content with event's outcome

Published: September 24, 2009

NEW YORK – Advertising Week, the weeklong series of advertising events, switched up its agenda this year and put a spotlight on mobile.

Internet browsing via PC beats mobile by mere 2 percent: Study

Published: September 24, 2009

In four out of five activities, smartphones scored between 4-9 percent higher than PCs in terms of engagement satisfaction, according to Millennial Media’s August Smart report.

Jaguar debuts mobile ad campaign in new ESPN app

Published: August 31, 2009

Jaguar is promoting its XF car model with mobile banner ads within ESPN’s Fantasy Football 2009 Draft Kit iPhone application.

Industry execs speak out on future of mobile

Published: August 27, 2009

This is the year of mobile. Or is it?

Advertisers continued to grow their mobile presence in July: Study

Published: August 25, 2009

The U.S. mobile Web grew 2.17 percent month-over-month to 61.1 million users and Millennial Media's reach increased to 75 percent of the U.S. mobile Web, according to the company's July Smart Report.