Tag: Miller Coors
Total Results: 3
- Rue La La exec: Use mobile experiences to build brand
- Published: November 11, 2011
- NEW YORK – A Rue La La executive at ad:tech said that mobile is an ideal channel for its on-the-go members as it serves as another tool to deliver an engaging brand experience.
- MillerCoors-owned Colorado Native starts dialogue with drinkers via bar codes
- Published: October 4, 2011
- BOSTON – Miller Coors’ Colorado Native placed mobile bar codes on its packaging to build a dialogue with consumers.
- HP exec: brands’ mobile spend will be up in 2010
- Published: December 3, 2009
- After a difficult 2009, brands will increase their mobile spend in 2010, according to a Hewlett-Packard executive.
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