Tag: Miller Lite

Total Results: 6

Miller Lite tackles mobile streaming via Telemundo partnership

Published: March 22, 2012

MillerCoors-owned Miller Lite is letting users watch their favorite soccer matches on their handsets as part of a bigger partnership with Mexican soccer team Club Deportivo Guadalajara.

Miller Lite taps mobile as centerpiece of multichannel loyalty play

Published: April 22, 2011

MillerCoors-owned Miller Lite is inspiring the loyalty of beer drinkers by offering them Taste Points for checking-in via foursquare and submitting the points via SMS or the mobile Web for the chance to win prizes.

Miller Lite uses mobile bar codes to engage SXSW guests

Published: March 16, 2011

Miller Lite is using mobile bar codes to entice South By Southwest attendees to enter its Beer for the People sweepstakes.

MillerCoors aims to ramp up mobile marketing efforts to engage consumer base

Published: November 17, 2010

MillerCoors, the second-largest beer company in the United States, has chosen Hipcricket as its exclusive mobile marketing and advertising partner following various trial campaigns.

Miller Lite uses mobile to court basketball fans during March Madness

Published: March 10, 2010

MillerCoors has added to its iPhone portfolio with a new application called Tip ‘n Spin launched to coincide with March Madness and the NCAA basketball tournament.

Coca-Cola mobile video advertising outperforms online counterpart

Published: January 21, 2010

In-application mobile video ads from Coca-Cola Co.’s Coke Zero, Miller Brewing Co.’s Miller Lite and Warner Bros. Entertainment’s New Line Cinema have outperformed their online counterparts.