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Tag: MillerCoors

Total Results: 19

   Displaying: 1 - 10

Mobile marketing week in review: Leaders vs. laggards
Published: February 1, 2016
Many brands continue to underinvest in mobile while leaders such as MillerCoors and Coca-Cola up the ante for relevant experiences that engage millennials. For the full analysis, watch this video.
MillerCoors' Shazam playlists tap into location-data to lift coolness factor
Published: January 27, 2016
MillerCoors is creating a highly relevant ad campaign that connects with New York's younger demographic by serving localized mobile playlists on the Shazam application.
MillerCoors launches new brand with mobile-first strategy
Published: March 24, 2014
MillerCoors is centering a new product launch around mobile and social to separate the Miller Fortune brand from typical beers.
MillerCoors initiates continuous conversation via mobile to drive purchase decisions
Published: March 20, 2014
MillerCoors is inserting itself into millennials' beer decision-making process via a series of digital and mobile content partnerships spanning in-application advertising, music streaming and original content.
MillerCoors exec: Mobile is key social medium
Published: January 18, 2013
NEW YORK – A MillerCoors executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that mobile is the only way to keep its consumers connected to the brand, whether it is via television, in-store retail locations or at a bar.
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue
Published: October 3, 2012
Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.
Coors Light makes major play at Hispanic market with multi-pronged mobile campaign
Published: April 18, 2012
MillerCoors-owned beer giant Coors Light is rolling out a mobile campaign that uses SMS, mobile Web and an Android application to connect with Hispanic sports fans.
Miller Lite tackles mobile streaming via Telemundo partnership
Published: March 22, 2012
MillerCoors-owned Miller Lite is letting users watch their favorite soccer matches on their handsets as part of a bigger partnership with Mexican soccer team Club Deportivo Guadalajara.
MillerCoors uses QR codes in bars to promote safe driving during the holidays
Published: December 23, 2011
MillerCoors is partnering with restaurants and bars in Seattle to promote safe driving during the holidays with QR codes enabling patrons to quickly and easily call a taxi.
Coors Light activates Super Bowl campaign with mobile call-to-action
Published: January 5, 2011
Beer giant MillerCoors is running an interactive mobile campaign offering Coors Light consumers a chance to win instant and sweepstakes prizes such as a trip to the Super Bowl.
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