Tag: MillerCoors

Total Results: 15

MillerCoors exec: Mobile is key social medium

Published: January 18, 2013

NEW YORK – A MillerCoors executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that mobile is the only way to keep its consumers connected to the brand, whether it is via television, in-store retail locations or at a bar.

Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Published: October 3, 2012

Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.

Coors Light makes major play at Hispanic market with multi-pronged mobile campaign

Published: April 18, 2012

MillerCoors-owned beer giant Coors Light is rolling out a mobile campaign that uses SMS, mobile Web and an Android application to connect with Hispanic sports fans.

Miller Lite tackles mobile streaming via Telemundo partnership

Published: March 22, 2012

MillerCoors-owned Miller Lite is letting users watch their favorite soccer matches on their handsets as part of a bigger partnership with Mexican soccer team Club Deportivo Guadalajara.

MillerCoors uses QR codes in bars to promote safe driving during the holidays

Published: December 23, 2011

MillerCoors is partnering with restaurants and bars in Seattle to promote safe driving during the holidays with QR codes enabling patrons to quickly and easily call a taxi.

Coors Light activates Super Bowl campaign with mobile call-to-action

Published: January 5, 2011

Beer giant MillerCoors is running an interactive mobile campaign offering Coors Light consumers a chance to win instant and sweepstakes prizes such as a trip to the Super Bowl.

MillerCoors aims to ramp up mobile marketing efforts to engage consumer base

Published: November 17, 2010

MillerCoors, the second-largest beer company in the United States, has chosen Hipcricket as its exclusive mobile marketing and advertising partner following various trial campaigns.

Coors Light runs multifaceted campaign within iPad app

Published: April 12, 2010

MillerCoors’ Coors Light beer brand is running an ad campaign across Sporting News Today within Zinio’s new application for Apple’s iPad.

MillerCoors debuts new beer with on-package mobile program

Published: April 7, 2010

MillerCoors subsidiary AC Golden Brewing Co. has introduced its new Colorado Native Lager that is supported by a media campaign including an on-package mobile marketing program.

MillerCoors targets health-conscious consumers with social mobile app

Published: March 19, 2010

Brewing giant MillerCoors has launched the MGD 64 Pedometer, an iPhone application that combines the functionality of a pedometer with the social networking of Facebook.