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Tag: MillerCoors

Total Results: 17

   Displaying: 1 - 10

MillerCoors launches new brand with mobile-first strategy
Published: March 24, 2014
MillerCoors is centering a new product launch around mobile and social to separate the Miller Fortune brand from typical beers.
MillerCoors initiates continuous conversation via mobile to drive purchase decisions
Published: March 20, 2014
MillerCoors is inserting itself into millennials' beer decision-making process via a series of digital and mobile content partnerships spanning in-application advertising, music streaming and original content.
MillerCoors exec: Mobile is key social medium
Published: January 18, 2013
NEW YORK – A MillerCoors executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that mobile is the only way to keep its consumers connected to the brand, whether it is via television, in-store retail locations or at a bar.
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue
Published: October 3, 2012
Registration is open for the second annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 featuring speakers from Coca-Cola, Sephora, Nissan, Museum of Modern Art, Citi, MillerCoors, Seamless and JetBlue. Must-attend event for brands, retailers, agencies and publishers.
Coors Light makes major play at Hispanic market with multi-pronged mobile campaign
Published: April 18, 2012
MillerCoors-owned beer giant Coors Light is rolling out a mobile campaign that uses SMS, mobile Web and an Android application to connect with Hispanic sports fans.
Miller Lite tackles mobile streaming via Telemundo partnership
Published: March 22, 2012
MillerCoors-owned Miller Lite is letting users watch their favorite soccer matches on their handsets as part of a bigger partnership with Mexican soccer team Club Deportivo Guadalajara.
MillerCoors uses QR codes in bars to promote safe driving during the holidays
Published: December 23, 2011
MillerCoors is partnering with restaurants and bars in Seattle to promote safe driving during the holidays with QR codes enabling patrons to quickly and easily call a taxi.
Coors Light activates Super Bowl campaign with mobile call-to-action
Published: January 5, 2011
Beer giant MillerCoors is running an interactive mobile campaign offering Coors Light consumers a chance to win instant and sweepstakes prizes such as a trip to the Super Bowl.
MillerCoors aims to ramp up mobile marketing efforts to engage consumer base
Published: November 17, 2010
MillerCoors, the second-largest beer company in the United States, has chosen Hipcricket as its exclusive mobile marketing and advertising partner following various trial campaigns.
Coors Light runs multifaceted campaign within iPad app
Published: April 12, 2010
MillerCoors’ Coors Light beer brand is running an ad campaign across Sporting News Today within Zinio’s new application for Apple’s iPad.
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