Tag: Millward Brown
Total Results: 3
- Apple is most valuable global brand: study
- Published: May 10, 2011
- Apple surged past Google with an 84 percent increase in brand value over the past year to become the top brand on a ranking of the most valuable global brands.
- Exposure to mobile ads lifts branding: Dynamic Logic
- Published: August 21, 2008
- New research from Millward Brown's Dynamic Logic unit claims that mobile advertising can be an effective medium for raising brand awareness through the purchase funnel.
- BlackBerry posts fastest rise in brand value: Millward Brown
- Published: April 22, 2008
- The BlackBerry was the top riser by brand value in Millward Brown's third annual BrandZ Top 100 Most Powerful Brands ranking released yesterday.
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