Tag: Millward Brown
Total Results: 2
- Exposure to mobile ads lifts branding: Dynamic Logic
- Published: August 21, 2008
- New research from Millward Brown's Dynamic Logic unit claims that mobile advertising can be an effective medium for raising brand awareness through the purchase funnel.
- BlackBerry posts fastest rise in brand value: Millward Brown
- Published: April 22, 2008
- The BlackBerry was the top riser by brand value in Millward Brown's third annual BrandZ Top 100 Most Powerful Brands ranking released yesterday.
Follow us on Twitter