Tag: Mindshare

Total Results: 13

Uptick in mobile ads gives rise to exchange-traded media: panel

Published: February 10, 2012

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

American Family Insurance’s mobile ads raise awareness with tech-savvy consumers

Published: February 8, 2012

American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.

Demand-side platform will lead to increase in mobile ad spend: Joule CEO

Published: September 8, 2010

WPP Group’s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.

Sprint taps Microsoft Advertising for rich media mobile ad campaign

Published: May 27, 2010

Sprint is running a mobile advertising campaign that uses Microsoft Advertising's new rich media ad units.

Ford mobile ads reach 1M consumers, achieve 20 percent CTR

Published: February 3, 2010

Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.

Coca-Cola, Honda, Vodafone, Nokia, Samsung, Capcom run mobile IM advertising

Published: November 20, 2009

The Coca-Cola Co., Honda, Vodafone, Nokia, Samsung and Capcom are among the brands advertising on mobile messaging service eBuddy, a publisher within the InMobi mobile ad network.

SAP promotes software with mobile ad campaign

Published: August 5, 2009

Software company SAP AG is running banner display ads on the mobile sites of 11 business and technology publishers such as CBS, Gizmodo and CNN.

BP’s ampm sponsors poker apps for iPhone, MySpace

Published: July 23, 2009

BP's convenience store chain ampm is running an integrated social media application sponsorship program on Texas Hold 'Em Poker, a gaming app for iPhone and MySpace.

Toblerone runs ‘Play it, Forward it, Share the Gratitude' mobile campaign

Published: March 11, 2009

Kraft Foods' Toblerone has lunched the ‘Play it, Forward it, Share the Gratitude' mobile promotion targeting the digital generation -- students and young workers.

Unilever’s Axe runs mobile marketing campaign with MTV

Published: March 4, 2009

Unilever's Axe brand of male grooming products has launched a mobile marketing campaign that includes a mobile Web site, ringtones, text alerts and a TV ad campaign with SMS calls-to-action.