Tag: Mindshare

Total Results: 9

Ford mobile ads reach 1M consumers, achieve 20 percent CTR

Published: February 3, 2010

Ford Motor Co.�s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.

Coca-Cola, Honda, Vodafone, Nokia, Samsung, Capcom run mobile IM advertising

Published: November 20, 2009

The Coca-Cola Co., Honda, Vodafone, Nokia, Samsung and Capcom are among the brands advertising on mobile messaging service eBuddy, a publisher within the InMobi mobile ad network.

SAP promotes software with mobile ad campaign

Published: August 5, 2009

Software company SAP AG is running banner display ads on the mobile sites of 11 business and technology publishers such as CBS, Gizmodo and CNN.

BP�s ampm sponsors poker apps for iPhone, MySpace

Published: July 23, 2009

BP's convenience store chain ampm is running an integrated social media application sponsorship program on Texas Hold 'Em Poker, a gaming app for iPhone and MySpace.

Toblerone runs �Play it, Forward it, Share the Gratitude' mobile campaign

Published: March 11, 2009

Kraft Foods' Toblerone has lunched the �Play it, Forward it, Share the Gratitude' mobile promotion targeting the digital generation -- students and young workers.

Unilever�s Axe runs mobile marketing campaign with MTV

Published: March 4, 2009

Unilever's Axe brand of male grooming products has launched a mobile marketing campaign that includes a mobile Web site, ringtones, text alerts and a TV ad campaign with SMS calls-to-action.

Boost Mobile targets thrifty prepaid subscribers with new campaign

Published: February 17, 2009

Prepaid carrier Boost Mobile has launched a new ad campaign that rails against "abuses"suffered by mobile subscribers even as it moves beyond urban youth to price-conscious consumers.

Eyeblaster helps brands, agencies track consumer behavior

Published: September 30, 2008

Eyeblaster announced Channel Connect for Search for brands and ad agencies to track consumer behavior.

Ford drives interest in new iKool model with mobile

Published: July 3, 2008

Ford Motor turned to mobile to introduce a new Ford Ikon Music Edition model called iKool to auto enthusiasts in India, one of the fastest-growing auto markets.