Tag: Mini

Total Results: 59

IKEA rolls out iAd campaign to drive app downloads

Published: August 10, 2011

IKEA is driving consumers to download its new catalog app via an iAd campaign that leads users straight to Apple’s App Store.

Mobile is essential to radio’s move to digital

Published: May 5, 2011

Mobile marketing needs to be tied into radio advertising for better return on investment, tracking and customer relationship management, according to experts.

How hotels can integrate mobile

Published: April 22, 2011

By Lisa Miniter and Brenda Fields

Hotel chains must leverage the growing consumption patterns of smartphone usage as an always-on device increasingly relied on by frequent travelers before, during and after their trips.

How to embrace mobile Web for maximum reach and sales

Published: April 8, 2011

As smartphone adoption increases steadily and HTML5 expands the possibilities of the mobile Web, savvy marketers are embracing the mobile Internet for maximum brand reach and to drive sales in more ways than one.

Facebook rolls out unified mobile Web experience

Published: April 4, 2011

Facebook has upgraded its mobile site to deliver a unified experience across all platforms – for both smartphones and feature phones.

Homes.com rounds out mobile compatibility by launching Windows Phone 7 app

Published: February 28, 2011

Homes.com’s latest app is for Microsoft’s Windows Phone 7 operating system, arguably making it the first real estate company to let buyers search for homes and rental properties on all major mobile platforms.

What should top CMOs' mobile marketing to-do list for 2011?

Published: January 7, 2011

The holidays have come and gone, 2011 is here. So, what should be on the agenda for brands and retailers in terms of mobile marketing and commerce for the year ahead?

Mobile Internet usage sees explosive growth in 2010: Opera

Published: December 28, 2010

Opera’s November State of the Mobile Web report reflects on a year of growth for the mobile Internet, with users browsing an incredible 340 billion pages in the first 11 months of 2010.

New York Times primes new iPad app in prep for paid subscription

Published: October 18, 2010

The New York Times is creating a second revenue stream and preserving its online advertising business by offering paid subscriptions for its iPad application, effective next year.

Mobile SEM to drive Black Friday sales, making site performance optimization essential

Published: October 6, 2010

Brands and retailers need to revamp their mobile search engine marketing and optimization practices for Black Friday and Cyber Monday, and ensure that their mobile Web sites are prepared to handle the resulting spikes in traffic.