Tag: Mirror Image Internet

Total Results: 6

Mobile second-screen experiences will be star player in March Madness marketing

Published: March 16, 2012

Mobile is likely to be a more important strategy in brands’ marketing toolbox for this year’s NCAA basketball tournament, which began this week.

Verizon, Redbox partnership will broaden market for mobile video

Published: February 7, 2012

Verizon and Redbox are teaming up to create a flexible and affordable national product that will offer both physical DVDs and streaming online video to a variety of devices.

Where the marketing dollars are heading in 2012

Published: February 3, 2012

By Martin Hayward

Print media is said to represent only 8 percent of consumer time, but accounts for 27 percent of ad spending. Mobile also represents 8 percent of consumer time, but only 0.5 percent of ad spending.

Tackling the complexities of mobile devices for marketing effectiveness

Published: October 20, 2011

By Joe Lichtenberg

With the onslaught of numerous mobile devices and platforms, advertisers are tasked with creating content that will reach their target audiences, wherever they are and on whichever device they prefer.

Apple, mobile and tourism study, Jumptap - News briefs

Published: March 24, 2011

News briefs - Apple takes home product of the year award for iPad; Mobile marketing and tourism have increasingly more points in common: study; Jumptap partnerships offer advertisers open rich media platform.

How to make iPhone video delivery the core of your mobile marketing strategy

Published: September 8, 2009

By Martin Hayward

There’s no doubt the consumption of mobile video continues to skyrocket. Marketers cannot ignore the tremendous opportunity mobile video brings.