Tag: MoVoxx

Total Results: 7

Continental Airlines mobile ads more effective than online

Published: October 28, 2009

Continental Airlines mobile ads were five-to-ten times more effective than online at generating responses from Hispanics, a demographic that tends to be heavy users of wireless devices.

Infiniti SMS ads to drive multichannel convertible campaign

Published: October 6, 2009

Nissan�s luxury car brand Infiniti advertised within publishers' SMS alerts as a centerpiece of a multichannel campaign to promote the launch of its newest G Convertible.

Infiniti summer campaign targets tech-savvy consumers via mobile

Published: July 21, 2009

Automaker Infiniti is using mobile to promote its "Limited Engagement Summer Event" that offers special leasing and financing deals on 2009 Infiniti luxury vehicles.

Billing Revolution, MoVoxx enable mobile commerce via SMS ads

Published: May 26, 2009

Ad network MoVoxx is using Billing Revolution's mobile payments technology platform to commerce-enable ad placements on mobile phones.

Mobile as an effective media channel for movie studios

Published: May 4, 2009

By Alec S. Andronikov

To entice consumers to engage with a mobile campaign promoting a theatrical release, there are two key elements that drive a successful campaign.

Mojiva serves 2 billionth mobile ad

Published: March 25, 2009

Last week, Mojiva served its 2 billionth mobile ad, after hitting the 1 billion ads-served mark about 6 weeks earlier.

United Healthcare reaches small businesses, professionals via mobile

Published: January 22, 2009

United Healthcare used mobile to promote its newest medical insurance plans to small businesses and professionals.