Tag: Mobext

Total Results: 14

With new CEO at helm, mobile will play larger role for Yahoo

Published: January 6, 2012

Hiring PayPal president Scott Thompson as its new CEO suggests Yahoo wants to get more serious about mobile.

Why mobile marketers think Steve Jobs is irreplaceable

Published: October 7, 2011

Steve Jobs' death is reverberating throughout the mobile industry as executives consider his tremendous impact on the genesis of mobile marketing and whether there is anyone to carry on the torch.

Using device ID solves all mobile targeting challenges

Published: October 5, 2011

BOSTON – For digital marketers, the mobile explosion has been a gift and a curse. While the channels available to reach consumers are now infinite, the targeting process is made more difficult with so many devices in the mix, per panelists at DMA:2011.

Volvo sponsorship offers free live MLB.TV games for Apple iOS

Published: April 1, 2011

Automaker Volvo launched an exclusive sponsorship of Major League Baseball Advanced Media’s MLB.com At Bat suite of mobile applications in time for Opening Day.

Are ad agencies holding up mobile advertising?

Published: March 18, 2011

Mobile's multifaceted role can be challenging to embrace and activate, which could leave traditional advertising agencies behind in understanding the medium and how it should fit into an overall marketing strategy.

Apple seeks to boost iAd adoption by cutting minimum buy in half

Published: February 24, 2011

Sources at Apple confirmed that the company will in fact be cutting its $1 million minimum iAd buy in half. So will more brands flock to the mobile ad network at the expense of competitors?

Volvo mobile ad campaign results in 88pc increase in purchase intent

Published: February 1, 2011

A Volvo cross-platform mobile ad campaign promoting the S60 model saw a 3.91 percent click-through rate.

Brands should outline mobile strategy before rushing into apps: panelist

Published: September 29, 2010

NEW YORK - Many brands want to break into the mobile space via applications, but advertising agencies argue that not every marketer needs one.

Location data is helpful for survey-based consumer panels

Published: April 26, 2010

While most marketers talk about location to deliver relevant ads and messaging, location data can also play a key role in gathering consumer insight by complementing surveys.

Mobile CEOs explore five pillars of advertising success: Mobile Ad Summit

Published: September 23, 2009

NEW YORK – The big guys upstairs focused on everything from SMS to the iPhone during a panel at the Mobile Ad Summit.