Tag: Mobiento

Total Results: 7

Volkwagen blends print, mobile to enable virtual test drives

Published: March 29, 2011

Automaker Volkwagen is using an augmented-reality application to make its print campaign interactive and let mobile consumers take a virtual test drive of its new Passat model.

Knocking New York’s subway line for its approach to apps

Published: March 10, 2011

By Fredrik Oscarson

Even if a brand is launching its first foray into app development, it needs to craft a strategy with a narrative that builds over time.

Scandinavian mobile agency Mobiento expands to the US

Published: December 1, 2010

Sweden-based global creative mobile agency Mobiento has launched its North American presence with a flagship office in New York.

INMA marketing conference taps mobile for engagement, ticketing

Published: April 29, 2010

Ad agency Mobiento has produced an innovative mobile Web site for the INMA conference, an industry forum for interactive marketing where mobile is the center of attention.

Snickers ties first branded mobile game to in-store marketing

Published: February 23, 2010

Mars Inc.’s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.

Automotive brands Volvo, Kia accelerate mobile initiatives

Published: September 9, 2009

Ford Motor Co.’s Volvo, Hyundai’s Kia Motors and automotive brands in general are increasingly leveraging the mobile channel despite the current economic climate.

Retail giant H&M runs multifaceted mobile marketing campaign

Published: January 23, 2009

Swedish clothing company H&M launched a mobile marketing campaign on its home turf to promote its latest collection.