Tag: Mobile Ad Summit

Total Results: 12

IPG CEO: Mobile marketing becoming an integral part of all agencies

Published: September 29, 2010

NEW YORK – Agencies finally realize the importance of mobile marketing and are making it an integral part of the campaigns they create for clients to meet the needs of the market.

Brands should outline mobile strategy before rushing into apps: panelist

Published: September 29, 2010

NEW YORK - Many brands want to break into the mobile space via applications, but advertising agencies argue that not every marketer needs one.

Connected-device users are comfortable with mobile advertising: Nielsen CEO

Published: September 29, 2010

NEW YORK – When considering connected devices for marketing and distribution, brands and agencies need to develop a strategy that focuses on bringing something new to the platform.

Apple’s pricing model is abusive: Mediacom CEO

Published: September 29, 2010

NEW YORK - While Apple’s iAd network is a game-changer, its $1 million minimum spend is steep for a lot of advertisers.

Mobile Ad Summit attendees content with event's outcome

Published: September 24, 2009

NEW YORK – Advertising Week, the weeklong series of advertising events, switched up its agenda this year and put a spotlight on mobile.

Mobile response rates blow away online: Mobile Ad Summit panelist

Published: September 23, 2009

NEW YORK - A Bank of America executive said that mobile ad campaigns have in some cases doubled the response rates achieved by online campaigns during a panel at Mobile Ad Summit.

Mobile CEOs explore five pillars of advertising success: Mobile Ad Summit

Published: September 23, 2009

NEW YORK – The big guys upstairs focused on everything from SMS to the iPhone during a panel at the Mobile Ad Summit.

Smartphones driving growth of mobile advertising: Mobile Ad Summit panel

Published: September 23, 2009

NEW YORK – A trio of CEOs representing heavy-hitting ad agencies agreed that increased smartphone adoption is making mobile a more desirable platform for brand advertisers.

Big ROI means getting back to basics: Mobile Ad Summit panel

Published: September 23, 2009

NEW YORK – Mobile advertisers have plenty to look forward to, according to a Mobile Ad Summit panel titled “Show me the Money!”

Year of mobile? Try years of mobile: Mobile Ad Summit keynote

Published: September 23, 2009

NEW YORK - Think this is the year of mobile? As mobile marketing integration evolves, every year will be the year of mobile, according to MDC Partners.