Tag: Mobile FirstLook
Total Results: 3
- Macy’s mobile spend up 70pc: FirstLook keynote
- Published: January 20, 2012
- NEW YORK – A Macy’s executive at the Mobile FirstLook: Strategy 2012 conference said that the company has increased its mobile spend by 70 percent. So where is the retail giant placing its mobile dollars?
- 70pc of mobile strategy built around effectiveness: Coca-Cola
- Published: January 20, 2012
- NEW YORK – Brands need to bank 70 percent of their mobile strategy on channels that are proven to be effective, with SMS at the top of the list due to its reach, according to a senior executive keynoting the Mobile FirstLook: Strategy 2012 conference yesterday.
- Mobile and social should complement broadcast initiatives: MTV
- Published: January 20, 2012
- NEW YORK – Mobile and social are increasingly being tied to broadcast, an MTV executive speaking at yesterday's Mobile FirstLook: Strategy 2012 conference told attendees.
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