Tag: Mobile Internet

Total Results: 137

Displaying: 1 - 10

United Airlines expands mobile offerings in time for spring break travel: Published: March 18, 2010; Just in time for the start of the busy spring break travel season, United Airlines has introduced mobile check-in and mobile boarding passes.
KFC, Southwest Airlines break March Madness campaign on Yahoo mobile: Published: March 15, 2010; Quick-serve restaurant giant KFC and Southwest Airlines are driving college basketball fans to their respective mobile sites via banner ads within Yahoo Sports� �Tourney Pick�em� mobile portal.
Mobile ad campaigns 5 times more effective than online: InsightExpress study: Published: February 5, 2010; Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.
ESPN details mobile strategy for 2010 Winter X Games: Published: January 29, 2010; ESPN is targeting action sports fans with a multifaceted mobile strategy surrounding Winter X Games 14 in Aspen, CO, which runs through Sunday, Jan. 31.
Procter & Gamble�s Tampax engages teenage girls on mobile: Published: January 27, 2010; Procter & Gamble is using mobile to strike down young girls� prejudices about tampons and educate them about the benefits of its Tampax brand.
US Air Force flies with rich-media ads on MTV Mobile: Published: January 7, 2010; The United States Air Force is running rich-media mobile advertising to engage teens and 20-somethings, particularly iPhone users.
Disney outlines mobile strategy: Published: December 31, 2009; A Disney Online executive discussed Walt Disney Co.�s multifaceted mobile strategy in an exclusive interview.
UPS, Safeco sponsoring new NPR mobile Web site: Published: December 22, 2009; Package-delivery giant UPS and insurance company Safeco Corp. are among the brands currently sponsoring National Public Radio�s new mobile Web site.
L'Oreal�s Garnier, EMI Music: mobile 20X more effective than online: Published: December 21, 2009; L'Oreal�s Garnier brand of hair and skin care products and recording-industry giant EMI Music said that mobile advertising drove 20 times the engagement levels as online ads.
ESPN taps mobile to court World Cup soccer fans: Published: December 15, 2009; ESPN is featuring mobile as a central channel in its efforts to connect with soccer fans leading up to and during the 2010 FIFA World Cup in South Africa.