Tag: Mobile Internet

Total Results: 179

Starbucks is 2010 Mobile Marketer of the Year

Published: November 16, 2010

Starbucks Coffee Co. has been named 2010 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media.

Kraft Foods supports no-mobile-left-behind strategy for brand push

Published: November 15, 2010

REDMOND, WA – An exec at The Hyperfactory revealed how Kraft Foods integrates mobile into its overall strategy to drive acquisition, engagement, brand support and product trial among high-value target consumers.

IAB, MMA collaborate on industry standards for measuring mobile Web ad delivery

Published: November 10, 2010

To standardize key metrics for the mobile interactive industry, the Interactive Advertising Bureau and the Mobile Marketing Association have released “Mobile Web Advertising Measurement Guidelines.”

SMS case study - AnMarc Travel Technology

Published: November 9, 2010

See how AnMarc Travel Technology LLC integrated SMS chat into its customer-care platform to cut costs and ensure seamless communication with its customers.

Global mobile advertising revenues will exceed $3.5B this year: study

Published: October 28, 2010

Global revenues from mobile advertising are estimated to cross $3.5 billion in 2010, according to new research from Informa Telecoms and Media.

Steve Madden posts half-million dollars in mcommerce sales in 6 months

Published: October 27, 2010

NEW YORK – A Steve Madden exec revealed at the Mobile Shopping Summit that more than 10.5 percent of his company's total Web traffic is coming from mobile, representing 250 percent growth over the past six months.

Time Inc., Hachette execs go head-to-head on mobile Web versus app debate

Published: October 22, 2010

NEW YORK – While Time Inc. and Hachette Filipacchi Media both have mobile Web sites and applications, executives from each company took different stances on the debate at Netbiscuits Partner Day 2010.

CNN takes fifth place: 2010 Mobile Publisher of the Year

Published: October 18, 2010

Time Warner’s CNN has placed fifth in Mobile Marketer’s Mobile Publisher of the Year awards.

Hearst Television expands mobile local content initiatives

Published: October 13, 2010

Hearst Television has partnered with LSN Mobile to deliver local news and weather content onto enhanced mobile Web sites, applications and carrier portals.

Verizon’s tiered data plan pricing has marketers concerned

Published: September 28, 2010

While Verizon Wireless following AT&T’s lead to announce plans to phase out unlimited data plans has many marketers alarmed, others say it is not the end of the world.