Tag: Mobile Internet

Total Results: 179

Time Inc. exec discusses CNNMoney.com mobile strategy

Published: May 11, 2010

A Time Inc. executive discussed CNNMoney.com's mobile strategy in an exclusive interview with Mobile Marketer.

INMA marketing conference taps mobile for engagement, ticketing

Published: April 29, 2010

Ad agency Mobiento has produced an innovative mobile Web site for the INMA conference, an industry forum for interactive marketing where mobile is the center of attention.

Taco Bell exec: mobile key to engaging out-and-about consumers

Published: April 22, 2010

SAN FRANCISCO – During a presentation at ad:tech, a Taco Bell executive said that mobile is key in the brand’s digital marketing strategy, driving on-the-go consumers into its restaurants.

IPad may woo luxury brands to finally enter mobile full-throttle

Published: April 16, 2010

Luxury brands have not been too quick to adopt mobile marketing practices. But that may change with the iPad, which has the potential to woo luxury marketers into the mobile space.

Nestlé targets Hispanics with Carnation Evaporated Milk mobile site, app

Published: April 14, 2010

Nestlé USA’s Carnation Evaporated Milk is giving lovers of Latin cuisine meal preparation help with a new mobile Web site and custom iPhone application targeted at Hispanic consumers.

UPS app strategy comes full circle

Published: April 13, 2010

Package-delivery giant United Parcel Service has rolled out its UPS Mobile application for Android that lets users ship and track packages and find the nearest bricks-and-mortar location.

Facebook Mobile surpasses 50M downloads via GetJar

Published: April 13, 2010

In the past six months, more than 50 million people have downloaded Facebook’s mobile application from GetJar, which claims to be the second-largest applications store worldwide.

Nokia acquires MetaCarta Inc., completes Novarra purchase

Published: April 13, 2010

Nokia has acquired MetaCarta Inc. and completed the purchase of Novarra Inc., initially announced on March 26, to improve its local search and mobile Internet offerings.

Court ruling against FCC may threaten mobile Web

Published: April 8, 2010

A federal appeals court ruled against the Federal Communications Commission this week in a decision that could jeopardize a free and open mobile Internet.

Bloomberg exec dishes on mobile growth strategy

Published: April 2, 2010

Bloomberg L.P. has named Oke Okaro global head of mobile for the Bloomberg Multimedia group. He discussed the company’s mobile strategy in an exclusive interview.