Tag: Mobile Internet
Total Results: 179
Displaying: 41 - 50- AccuWeather.com integrates with Ringleader Digital for reporting, tracking, targeting
- Published: March 31, 2010
- AccuWeather.com has integrated multiple Ringleader Digital mobile advertising platforms to enhance the reporting, tracking and targeting of ads on its mobile Web site.
- Weather Channel makes 300x250 banner cross-platform buy across online, mobile
- Published: March 29, 2010
- The Weather Channel is offering advertisers a cross-platform experience between Weather.com online and on mobile with its new 300x250 advertising unit.
- United Airlines expands mobile offerings in time for spring break travel
- Published: March 18, 2010
- Just in time for the start of the busy spring break travel season, United Airlines has introduced mobile check-in and mobile boarding passes.
- KFC, Southwest Airlines break March Madness campaign on Yahoo mobile
- Published: March 15, 2010
- Quick-serve restaurant giant KFC and Southwest Airlines are driving college basketball fans to their respective mobile sites via banner ads within Yahoo Sports’ “Tourney Pick’em” mobile portal.
- Mobile ad campaigns 5 times more effective than online: InsightExpress study
- Published: February 5, 2010
- Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.
- ESPN details mobile strategy for 2010 Winter X Games
- Published: January 29, 2010
- ESPN is targeting action sports fans with a multifaceted mobile strategy surrounding Winter X Games 14 in Aspen, CO, which runs through Sunday, Jan. 31.
- Procter & Gamble’s Tampax engages teenage girls on mobile
- Published: January 27, 2010
- Procter & Gamble is using mobile to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand.
- US Air Force flies with rich-media ads on MTV Mobile
- Published: January 7, 2010
- The United States Air Force is running rich-media mobile advertising to engage teens and 20-somethings, particularly iPhone users.
- Disney outlines mobile strategy
- Published: December 31, 2009
- A Disney Online executive discussed Walt Disney Co.’s multifaceted mobile strategy in an exclusive interview.
- UPS, Safeco sponsoring new NPR mobile Web site
- Published: December 22, 2009
- Package-delivery giant UPS and insurance company Safeco Corp. are among the brands currently sponsoring National Public Radio’s new mobile Web site.
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