Tag: Mobile Internet

Total Results: 179

L'Oreal’s Garnier, EMI Music: mobile 20X more effective than online

Published: December 21, 2009

L'Oreal’s Garnier brand of hair and skin care products and recording-industry giant EMI Music said that mobile advertising drove 20 times the engagement levels as online ads.

ESPN taps mobile to court World Cup soccer fans

Published: December 15, 2009

ESPN is featuring mobile as a central channel in its efforts to connect with soccer fans leading up to and during the 2010 FIFA World Cup in South Africa.

Google expands mobile search to include images, voice, location

Published: December 9, 2009

Google announced that its mobile search platform will now feature images, voice and location at a launch event at the Computer History Museum in Mountain View, CA.

24 Hour Fitness pumps up mobile initiatives

Published: December 4, 2009

24 Hour Fitness, which claims to be the largest privately owned U.S. fitness chain of health clubs, has gone mobile with the My24 iPhone application and a mobile Web site.

Marketers must be discretional with ad formats, placement, design: Study

Published: December 2, 2009

Mobile Internet and email services have gained popularity amongst consumers in the United States and this has serveral implications for mobile marketers.

EBuddy launches paid version of iPhone app

Published: December 2, 2009

Independent Web and mobile instant-messaging service eBuddy has launched eBuddy Pro, a new, premium, ad-free, multi-network mobile IM application.

How did mobile effect Black Friday shopping?

Published: December 1, 2009

While actual mobile payments are still nascent, more consumers shopped on Black Friday using their mobile phone than ever before.

Philips Electronics runs mobile ads to promote new app, site

Published: December 1, 2009

Electronics giant Philips is running mobile ads to promote a new iPhone application and mobile Web site that tell busy foodies how to cook gourmet cuisine in 30 minutes.

Jack in the Box drives customer interactions via mobile social network

Published: November 24, 2009

Quick-service restaurant chain Jack in the Box, automaker GM’s Chevrolet and musical Jersey Boys are running ads via mobile social network Brightkite.

Sony BRAVIA mobile campaign achieves 300K downloads in 10 days

Published: November 23, 2009

Sony BRAVIA’s preroll mobile video advertising campaign to promote its HDTVs resulted in more than 300,000 downloads in 10 days.