Tag: Mobile Internet

Total Results: 179

KFC top consumer brand on mobile Internet: BuzzCity

Published: September 10, 2009

KFC is the top brand for consumers on the mobile Internet, according to a new study from BuzzCity.

Domino’s Pizza exec: Mobile commerce growing at astounding rate

Published: September 4, 2009

Domino’s Pizza is driving traffic to its newly optimized mobile Web site with mobile advertising and seeing a surge in revenue from its mobile commerce platform.

Tiffany & Co. targets luxurious ladies via smartphones

Published: September 3, 2009

Iconic jewelry brand Tiffany & Co. used mobile to promote its new product line to female consumers in their 30s who use iPhone or BlackBerry smartphones.

Cable giant Cox ramps up mobile infrastructure

Published: September 2, 2009

Cox Communications, the third largest cable operator in the United States, has selected Interop Technologies to provide it with mobile services in advance of a major commercial launch.

ESPN exec: Mobile is glue for all we do

Published: August 28, 2009

BRISTOL, CT - ESPN digital media executives stressed that mobile is a key component of the sports network's overall multichannel portfolio and will only grow in importance going forward.

Internal Revenue Service's first mobile campaign sees 30 percent opt-in

Published: August 18, 2009

This past tax season, the Internal Revenue Service ran its first mobile campaign aimed at the Generation-Y demographic to promote its Free File tax program.

Marketers must understand target demographic behavior: Study

Published: August 12, 2009

Multitasking parents and mobile millennials are the most active mobile Internet users, comprising two-thirds of the mobile Internet user population, according to a study by Novarra.

How media evolution will affect mobile

Published: July 28, 2009

By KF Lai

Newspapers are going out of business, music is sold piecemeal online, and Twitter has become a household name. Meanwhile, mobile media continues to grow even while other sectors contract.

Apple's profits soar despite recession

Published: July 23, 2009

With 5.2 million iPhones sold in the third quarter alone, Apple is laughing in the face of those who thought the OEM would have to lower its smartphone prices during the recession.

Taco Bell unveils mobile strategy during IAB keynote

Published: July 14, 2009

NEW YORK - Fast-food chains have realized that mobile has to be an integral part of their marketing mix, and Taco Bell's increasing investment in mobile is a case-in-point.