Tag: Mobile Life

Total Results: 9

4G needed to avoid wireless network overload: CTIA keynote

Published: April 3, 2009

LAS VEGAS -- The surge in popularity of mobile applications and smartphones is resulting in greater data consumption, which could soon push existing wireless networks to their limit.

Mobile revolutionizing healthcare: CTIA keynote

Published: April 3, 2009

LAS VEGAS - Mobile devices and wireless technology are revolutionizing the healthcare industry, according to a keynote presentation at the CTIA Wireless 2009: Mobile Life conference.

New mobile content categories growing quickly: CTIA panel

Published: April 3, 2009

LAS VEGAS -- While the growth in traditional mobile content categories is slowing, other newer mobile content types are seeing increased growth, according to a panel at CTIA Wireless.

Wireless industry will help reverse recession: CTIA keynote

Published: April 2, 2009

LAS VEGAS - T-Mobile and Verizon believe that the wireless industry will continue to grow indefinitely and will even contribute to turning around the economy as a whole.

Mobile outperforming online in multichannel campaigns: CTIA panel

Published: April 2, 2009

LAS VEGAS -- Mobile campaigns are consistently outperforming online and other channels, according to a panel at the CTIA Wireless 2009: Mobile Life conference.

Per-message carrier fees killing SMS marketing: CTIA panel

Published: April 1, 2009

LAS VEGAS - The per-message fees that carriers charge mobile marketers are killing the business model for SMS and MMS-based marketing.

Mobile extends reach of traditional, PC, in-game ads: CTIA keynote

Published: April 1, 2009

LAS VEGAS - Mobile effectively extends the reach of traditional, Internet and in-game advertising, according to Microsoft's keynote at the CTIA Wireless 2009: Mobile Life conference.

Better metrics needed to drive big mobile spends: CTIA panel

Published: April 1, 2009

LAS VEGAS - The lack of solid metrics and key performance indicators is to blame for lackluster brand investment in the mobile medium.

Integrated marketing bringing mobile media mainstream: Platform-A

Published: April 1, 2009

LAS VEGAS - Brands are using mobile media as part of complete digital marketing plans for brand development and direct immediate response.